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Semrush

@semrush

Mar 17, 2022 • 9 tweets • 7 min read • Read on X

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@brie_e_anderson

Howdy! Brie E Anderson here 👋

I'm the founder of BEAST Analytics, a digital marketing analytics and strategy consultancy. I heard through the grapevine that some of y'all hate GA4... So, let's talk about it.

#SEOThread @brie_e_anderson

@brie_e_anderson

First thing first, what is even the point of GA4? Well, there are a few
1️⃣ Cookieless browsing is COMING
2️⃣ User journeys consist of multiple devices and properties
3️⃣ Things can change in an instant

#SEOThread @brie_e_anderson
bit.ly/3sTLfCg

@brie_e_anderson

Now, let's get started... In GA4 there is 🙅 NO MORE SAMPLED DATA! 🙅

I'm not even lying.

All standard reports in GA4 report on 100% of events even when you add secondary dimensions or comparisons.

#SEOThread @brie_e_anderson

@brie_e_anderson

Event tracking in GA4 is far more accessible than UA.

Not only is the setup easier, but the thresholds are much higher and you can delete things if you hit your threshold, unlike in UA…

#SEOThread @brie_e_anderson
support.google.com/analytics/answ…

@brie_e_anderson

Though many people aren't impressed with the current UI, the good news is you can customize just about anything about the UI to an extent.

Want the same navigation as UA? No problemo.

#SEOThread @brie_e_anderson

@brie_e_anderson

Also, if you want to see a report that isn't available by default - meet Explore.

This is basically a baby Google Data Studio inside of GA4 & it’s perfect for ad hoc reports.

#SEOThread @brie_e_anderson

@brie_e_anderson

Speaking of Explore, perhaps the best thing about Explore is the fact that it gives you access to predictive analytics.

This includes a slew of new metrics surrounding purchase and churn probability 😍

#SEOThread @brie_e_anderson

@brie_e_anderson

One of the first available for GA4 was Google Ads and when that connection is taken advantage of powerful things can happen.

Imagine what would happen if you retargeted the audiences most likely to buy... 😏

#SEOThread @brie_e_anderson

@brie_e_anderson

Lastly, if you hate GA4 and want to build out your own visuals, the GA4 to BigQuery connection is now FREE by default.

So don't you don’t even worry about any of this 😉

#SEOThread @brie_e_anderson
support.google.com/analytics/answ…

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More from @semrush

Semrush

@semrush

Jul 3

Okay so you might know the most basic information about your audience, but do you know how they really feel and act online?
Let’s show you how to uncover psychographics and demographics with the Audience Intelligence app 👀

Just enter the handle of an X account that has a relevant follower base. (For example, your own handle or the handle of a popular influencer in your niche.)
Once the report loads you can dive into the audience’s characteristics with the tabs at the top. For example, the Demographics tab will give you high-level info like gender, age, and location.

But we want to dive deeper.

• Go to Interest Categories to see what their top interests are.
• Go to the “Personality” tab to see details about their personality, needs, and values.
• The Buying Mindset tab will show you what influences their purchasing decisions the most.
• Online habits will show you how & where they spend their time online

Read 4 tweets

Semrush

@semrush

Nov 17, 2022

@getgrizzle

Hey 👋

I’m Erica, the Head of Content at @getgrizzle, a content marketing agency.

I'm taking over SEMrush's account to talk quality content.

-Why it matters in SEO strategies
-How to scale it

Learn how to make your content rank & convert:

@ericasmyname #SEOThread

@ericasmyname

Quality content builds trust, traffic, & conversions.

⚡️It's:

-Intent-driven
-Authoritative
-Empowering
-Educational
-Memorable
-Interesting
-Engaging
-Targeted
-Detailed
-Helpful
-Unique

🛑 It's NOT:

-Regurgitated, fluffy, lazy, boring, & unhelpful.

@ericasmyname #SEOThread

@ericasmyname

Relevant content is more likely to resonate with your audience.

This leads to more:

-Clicks
-Engagement
-Backlinks

Which positively impacts rankings, authority, awareness, & revenue.

Low-quality content might rank but won't convert as successfully.

@ericasmyname #SEOThread

Read 10 tweets

Semrush

@semrush

Nov 17, 2022

@crestodina

Did you miss our Twitter Space yesterday with @crestodina and @HennekeD?👀

No worries, listen to it here🎙️twitter.com/i/spaces/1BdGY…

@crestodina

Our guest expert @crestodina had some great takeaways about what to do when you're out of content ideas👀

#SemrushOpenSpaces

@HennekeD

What posts are performing the best? Here are some key takeaways from @HennekeD 👇

#SemrushOpenSpaces

Read 4 tweets

Semrush

@semrush

Nov 8, 2022

@klaviyo

Have you read blogs titled ‘12 best footer examples’ to find one brilliant example and one that’s blah?

When I wrote for @klaviyo, I had to sort through 300 emails to find the perfect 15.

I was pulling my hair out finding ones highlighting Klaviyo AND the article’s intent.

🔥 So I developed a matrix for scoring quality examples👇

(My actual Matrix for Klaviyo in the last tweet!)

👉1. How recent is the example? (Importance 5/5)

The world–especially the digital one–changed completely post-covid. Any examples from before 2020 should be analyzed heavily for relevance today.

Read 12 tweets

Semrush

@semrush

Nov 7, 2022

A seemingly simple question, but we want to know…what does lead gen mean to you? bit.ly/3yxu5ht.

A1: Taking on any new project that pays the bills
A2: It depends…
A3: Pursuing & vetting businesses to partner with
A4: Other (comment below)

Because of lead generation’s complexity, we wanted to share a couple of ways to unleash your lead gen powers⚡️

Industry research⭐️
Discover who in your industry could benefit from your team’s talents by searching sites like the BBB, local Chamber of Commerce or Market Explorer.

Niche conferences⭐️
Speaking at conferences related to your target audience presents you as a thought leader & exposes you to a large, relevant audience.

Read 4 tweets

Semrush

@semrush

Nov 3, 2022

@JohnMorabitoSEO

SEO’s make recommendations 100% of the time. But according to a recent Ttwitter poll, they only get implemented around 30-40% of the time. 😱So what gives? Why is implementation such a blocker 🛑 and how can you overcome it?

#SEOthread @JohnMorabitoSEO

@JohnMorabitoSEO

Let’s start with the top reasons your recommendations sit in a dev queue.

✅Lack of understanding of the why and how
✅Lack of senior-level buy-in
✅Not tied to OKRs or KPIs
✅Not properly prioritized
✅Simply not possible

Each can be overcome.
#seothread @JohnMorabitoSEO

@JohnMorabitoSEO

Lack of understanding of the why and how behind an SEO recommendation is a sure fire way to not get anything done. 😕 Make sure the team you are asking for help understands exactly what they need to do, and WHY you are asking them to do it. 💬

#seothread @JohnMorabitoSEO