I've spent most of my career in hospitality. Here's why I'm investing there now.
Tried something new, sharing that post as an image.
Here's the thread version - reasons I'm investing in #hospitality now:
#1 - Hospitality is timeless
Despite massive change, the hospitality industry has stood the test of time.
People will always travel.
The metaverse may make meetings more convenient some day, but will never replace the feeling of sun on your face, sand in your toes. Experiencing beautiful design and architecture. Getting to know a new city with others.
#2 - Hospitality offers many ways to create value and beat the market
More than most real estate investments, hospitality is an operating business that presents unique opportunities.
Value can be created through imaginative concepts. @citizenM did this with urban hotels. @21cHotels did this with art. @imrichardfertig is doing this with Edgecamp Sporting Club.
Value can be created through marketing. I saw this time and again running the #1 hotel marketing blog in the world 2007-2012. Hospitality is evocative, and offers rich storytelling opportunities.
Value can be created through operational excellence. This has been the biggest learning for me. Working with hotel brands and watching them succeed based on how well they’re run. Happy guests mean more word of mouth, and that gets amplified online.
My understanding of this only increased as an investor, watching people like Nick Huber @sweatystartup build incredible businesses in other types of commercial real estate through excellent operations.
I saw this during my time at @DuettoCloud, a leading hotel revenue management system. Technology can capture demand and benefit both the owner and the guest.
From an economic perspective it’s beautiful. You don't have to leave any value on the table.
I hear owners of so many commercial real estate property types wish they had this in a dynamic market. Instead, they’re locked into long-term leases at fixed prices.
I'm obsessed with hospitality for many reasons, and the financial opportunity is one of them.
I'm going to be tweeting more about this journey @HospInvestor - follow me there if you'd like to join 😎
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