Private-label and DTC brands are winning the eCom game with mind-blowing speed.

This /// THREAD /// is for everyone that wants to start a brand hassle-free.

Here’s how I would do it (in 7 steps):
Let’s start this thread with a little vocabulary - some crucial terms you should know (and not mix up):

➔ Brand identity - the visible elements of your brand, the way people experience your brand, everything about your business that’s different than your competition
➔ Branding - the process of designing a logo, choosing a brand name, VPs, advertising approach, and creating an entire brand image

➔ Brand assets - VPs, USP, visual creatives like logo, fonts, brand colors, and similar. Keeping a brand asset file helps in tons of situations
➔ Brand awareness - how easy your customers identify or single you out from the competition in a crowded market

➔ Brand positioning - where do you stand compared to your competition, how do buyers perceive you
➔ Brand promise - your unique selling proposition (USP), what’s the one thing you want people to feel when they think about your brand

➔ Brand voice and personality - how does your brand speak to customers

➔ Brand values - what do you stand for, a social cause you support
Now, enough theory:
Step #1 - Niche and product

Can’t start a proper brand without choosing your industry and the type of product you’re going to sell first.

Depending on your preference, you can start by choosing a niche first, or go directly to product research.
Adjust to what works best for your case.

For product research, check things like:

- AliExpress
- Amazon
- Use AdSpy
- Facebook Ad Library
- TikTok hashtags like #amazonfinds or #tiktokmademebuyit

Don’t rush this step, but also don’t dwell too long on it.
There’s no other way to know if a product will work but to start testing. So, let’s move on.
Step #2 - Audience and competition

Once you’ve chosen several potential winners, it’s time to see what you’re dealing with.

Facebook’s Ad Library is now open, so everyone can check out high-performing ads.
Use it to search for products similar to yours and analyze your competition.

Then, try tools like Google Keyword Planner to check the search volume of your product.

If it’s good to go, let’s move to the next step.
Step #3 - Copy and visuals

Now, time for the fun part - designing your brand’s assets. Here’s what you need to decide on:
- Brand color palette
- Brand font and typography
- Brand (company) name
- Logo
- A catchy slogan (think Nike - just do it)
- Website theme
- Photography or illustrations
- Packaging design
But, it’s not just the design that matters, you also need to spend some time copywriting:
- Unique selling proposition (USP) - like your best elevator pitch
- VPs - value propositions - solutions and benefits
- Slogan / tagline
- Content guidelines
- Preferred tone of voice
- Landing page copies
- Product descriptions
- Ad copies
Step #4 - Brand kit or guidelines

So, now you have your product, your brand name, logo, website, slogans, and all you need to launch (brands have launched with way less).
To make things easier, put all that together into one handy brand guideline book or a brand kit.

It will help you access your brand assets whenever you need them.
Step #5 - Business plan and marketing strategy

It’s time for the not-so-fun part - developing your actual business and marketing strategy.

Depending on your business model, this might need to be your first step. But, for dropshipping, you can pull it through.
At this stage, settle things like:

- Your business and financial plan
- Social media channels to use
- Paid ads budget and platforms
- SEO and blogging efforts
- Content creators and influencers
- Email marketing
Step #6 - Stay consistent with your branding

Now that you’re ready to start marketing and selling, remember to apply your branding in practice. Stay on-brand throughout all social media channels.
That will make you memorable and recognizable. Each touchpoint with your customer and each interaction needs to be natural for your brand.

Don’t forget to use your brand colors, fonts, and catchy lines all throughout social media accounts. Show some personality.
Step #7 - Brand ambassadors

Evolving and upgrading your brand identity doesn’t end at the selling point. It continues long after.

A great brand follows up and stays in touch. They ensure they provide awesome customer service and retain their customers.
They turn visitors into buyers, buyers into loyal customers, and loyal customers into brand ambassadors.

Hope you found this valuable, and don’t forget to bookmark this thread for when you need it the most. 🔝
🗨️ Follow me for daily content and weekly threads on eCommerce, TikTok ads, and entrepreneurship

I’d love a retweet to help me spread the knowledge 💥

• • •

Missing some Tweet in this thread? You can try to force a refresh

Keep Current with Mike Richstem | TikTok Ads & E-Commerce

Mike Richstem | TikTok Ads & E-Commerce Profile picture

Stay in touch and get notified when new unrolls are available from this author!

Read all threads

This Thread may be Removed Anytime!


Twitter may remove this content at anytime! Save it as PDF for later use!

Try unrolling a thread yourself!

how to unroll video
  1. Follow @ThreadReaderApp to mention us!

  2. From a Twitter thread mention us with a keyword "unroll"
@threadreaderapp unroll

Practice here first or read more on our help page!

More from @richstemecom

Mar 29
I made a lot of mistakes when I first started in eCom. This thread will help you avoid them. 🧵

Here’s what I would do different dropshipping today: 👇
#1 - Inventory issues

In the past, I was so afraid to scale that I refused to have inventory storage.

I was guided by the traditional dropshipping model and didn’t even care to see the product.
I quickly learned that this is not the brightest idea once you start scaling.

So, I started ordering in bulk, but just enough to cover my “predictions”.
Read 27 tweets
Mar 26
An influencer outreach strategy where you don’t have to spend thousands of $$$ to get results.

It’s actually [kind of] free.

Learn how to implement it in 5 minutes with this /// THREAD /// 👇
Paying influencers on a per-post basis in advance can cost a lot of $ and produce below-average results.
Why not do it for free? Yes, for free. I’ll offer you two options:

✔ Completely free (in exchange for a product)
✔ Percentage-based (with a unique link to track sales) - free to start, and results-based (if they make no sales, they get no payment)
Read 29 tweets
Mar 22
<< 10 TIPS >> to split test or A/B test your ads

This thread will teach you how to scale what works and kill what doesn’t 🧵
1// Compile your resources

Have multiple creatives at hand (videos, photos, ad copies, headings, etc.).

Ensure they’re all high-quality and the right formats for your placements.
2// Always change one variable

The first rule is to always test a single variable. Why? To know what was the change that made a difference.

So, if you’re testing the video, change only that - don’t touch the ad copy or targeting.
Read 23 tweets
Mar 20
Low (or no) budget for marketing? 💵

Let me make your life easier with 15 of the best FREE marketing tools I’ve used (and still do) 👇

/// THREAD ///
It’s easier to make money when you have money.

But, what if you don’t have enough to start?
You can get free traffic to your store with:

- Organic TikToks
- Organic Twitter
- Facebook groups
- SEO blogs
- Quora and Reddit

Now, let’s see the 15 free tools you can use to jump-start your eCom store:
Read 27 tweets
Mar 18
What does the average online shopper expect in 2022?

Besides f*cking up the world, the pandemic also increased the expectations online shopping experience.

Let’s see what a typical eCom buyer expects today /// THREAD /// 🧵
1>> Mobile-first

The average online shopper today buys from a smartphone. That’s why I always tell you guys to build your stores mobile-first. It has to look good and be functional on different smartphone screen sizes.
But, that doesn’t mean you should completely dismiss desktop, especially if you’re running ads. Cross-device shopping is still a thing.
Read 25 tweets
Mar 17
Content is king, but content can make or break a brand.

Worst case, bad content can kill a brand. Best case - your content will simply be ignored.

Don’t do these 10 content mistakes 👇 They can [quickly] kill your brand!
/// THREAD ///
#1 - Artificial hashtag stuffing

Hashtags are useful to gain organic exposure when placed strategically throughout your post, but avoid overstuffing your entire post with hashtags that all mean the same thing.
Several hashtags per post (and not necessarily every post) are more than enough.

No hashtag stuffing, keyword stuffing, etc.
Read 27 tweets

Did Thread Reader help you today?

Support us! We are indie developers!

This site is made by just two indie developers on a laptop doing marketing, support and development! Read more about the story.

Become a Premium Member ($3/month or $30/year) and get exclusive features!

Become Premium

Don't want to be a Premium member but still want to support us?

Make a small donation by buying us coffee ($5) or help with server cost ($10)

Donate via Paypal

Or Donate anonymously using crypto!


0xfe58350B80634f60Fa6Dc149a72b4DFbc17D341E copy


3ATGMxNzCUFzxpMCHL5sWSt4DVtS8UqXpi copy

Thank you for your support!

Follow Us on Twitter!