Content is king, but content can make or break a brand.

Worst case, bad content can kill a brand. Best case - your content will simply be ignored.

Don’t do these 10 content mistakes 👇 They can [quickly] kill your brand!
/// THREAD ///
#1 - Artificial hashtag stuffing

Hashtags are useful to gain organic exposure when placed strategically throughout your post, but avoid overstuffing your entire post with hashtags that all mean the same thing.
Several hashtags per post (and not necessarily every post) are more than enough.

No hashtag stuffing, keyword stuffing, etc.
If you’re posting a lot of them (for some reason), divide the caption from the hashtags with some empty lines.

Like this:
.
.
.
#hashtag1 #hashtag2

Get it?
#2 - Constant brand promotion

As a brand, your first job is to gain the trust of your audience and establish yourself as an authority in your industry.
The best way to do that is by providing educational, informational, or entertaining content. The content has to provide one of those three values.

A common mistake I see many eCom owners do is always brag about their brand or their product.
Your visitors don’t want to hear about your mission, vision, or product features. Those are things only you care about.

Your potential customers want to know how you can help them solve a problem.
#3 - Outdated information

Before posting, sharing, or publishing anything, please double or triple-check your data. Posting irrelevant or outdated advice is not cool.
Be especially careful when stating something as a fact. You need to have the research to support your claim. Otherwise, you lose trust.
#4 - Huge blocks of text

If you’re using blogging as a way to rank your store organically, I’ll assume you’re (somewhat) good at writing and SEO best practices.

One mistake I still see, though, is a wall of text.
When writing (anything, really), avoid more than 4 lines without hitting Enter and leaving an empty line.

Blank space gives clarity to the text.

Use headings, subheadings, and bullet points to structure your text and make it more skimmable.
People should understand what it’s about just by your subheadings.
#5 - Constant negativity

Of course, you’re allowed to use negativity in the sense of problem > solution.

But, don’t make your entire brand around negativity.
Nobody likes a downer.

Even if you’re solving a medical issue, find different angles.

Don’t always approach people with fear.
#6 - Sharing unauthorized UGC

Don’t share UGC as a paid ad, even if it involved a purchase of your product until you get the permission of the creator.
Additionally, be careful when sharing others’ UGC on your brand pages.

Always double-check the validity and credit the original creators.
#7 - Brand personality inconsistencies

All brands have a tone of voice and a personality they’re known for.

On top of that, each brand has values they stand for.
In any type of content you produce, your brand personality and values have to shine through.

For instance, if you claim to be a vegan brand, don’t post or share videos of hamburgers or a turkey Thanksgiving dinner.

Stay on brand.
#8 - Boring hooks, headings, and subject lines

Perhaps the biggest killer of them all - the boring hook.
Pay attention to:

- The first few seconds of your TikTok
- The first sentence of your ad copy
- The heading of your blog article
- The subject line of the email

It’s always about the hook.
Why?

It’s the job of the hook to lure people in and make them want more. Without a great hook, the rest of your content could be the best, but nobody will read or see it.
#9 - Using just one content format

No matter what industry you’re in, I recommend using several different content formats. For example, don’t just post blogs.

Share infographics, shoot videos, case studies, short quotes, GIFs, etc. Be creative.
For eCom, videos are a must, I don’t have to even mention that at this point.
#10 - Bad content

Last but not least, just don’t post shitty bad content.

By bad content, I mean simply badly written, badly designed, badly structured… Just don’t.
Content that sucks can hurt your brand more than skipping to post stuff that day.

Can you think of some other copy and content mistakes eCom owners often make?
If you found this valuable, I’d love a RT of the first tweet to help me spread the knowledge ♻️

Follow me for daily tweets on TikTok ads, entrepreneurship, and eCommerce
@richstemecom 🔥
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More from @richstemecom

Mar 18
What does the average online shopper expect in 2022?

Besides f*cking up the world, the pandemic also increased the expectations online shopping experience.

Let’s see what a typical eCom buyer expects today /// THREAD /// 🧵
1>> Mobile-first

The average online shopper today buys from a smartphone. That’s why I always tell you guys to build your stores mobile-first. It has to look good and be functional on different smartphone screen sizes.
But, that doesn’t mean you should completely dismiss desktop, especially if you’re running ads. Cross-device shopping is still a thing.
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Mar 15
10 money-making lessons I wish I would’ve learned sooner 💰

A bookmark-worthy /// THREAD ///:
Lesson #1: Never stop learning

Fuck fancy degrees. All you need to be accumulating is knowledge and skills, not degrees.

Make continuous learning a habit.
Curiosity is your best friend.

Learning is investing in yourself. It’s human capital. Eventually, you’ll monetize your knowledge one way or another. Believe in the process.
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Mar 14
Want to be a better eCommerce copywriter? 🧵

A word of WARNING - no shortcuts. This thread is a formula with actionable steps:

(Retweet to help others if you find it useful.) 👇
1) Learn, learn, learn

I’ll assume you know nothing about copywriting to start with.

The first step is going over to Google and YouTube, typing “eCommerce copywriting”, and finding the best and most helpful articles and videos.
Then, take your time to sit down, read the articles, watch the videos, and take notes of the important parts.

Read through all your notes and bookmarks, and practice using them in real-life examples.
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Mar 11
Your TikTok ads aren’t spending, but you don’t know why?

You can fix those issues by following this 🧵:
Obviously, you want your ads to spend. If your ads don’t spend, nobody is seeing them. So, should you kill those ads? Or are there ways to save them?
Here are the biggest issues you might wanna check if you experience ad spend issues:

- Speculative (unclear) algorithm problems
- Bidding problems
- Targeting and audience problems
- Ad creative problems
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Mar 9
Running low on TikTok content?

I’m giving you 10 FREE video ideas you can copy (they produced great results for me) 👇

Save this /// THREAD /// and you’ll never run out of ideas. It’s pure gold 🏅
1 - Show piled up orders

It’s sort of become a TikTok trend to share behind-the-scenes footage with all of your orders piled up.
Although it’s your brand posting a video like this, it still counts as social proof because the viewers can see how many other people bought from you.

Leverage film like this.
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Mar 7
Sometimes the simplest things make a huge difference.

Increase your conversions by following these simple *CHECKOUT PAGE TWEAKS* 🧵
#1 - Go to Shopify Themes → Edit code

Go to your Shopify themes and click on “edit code”. Then, choose “Checkout & System”.
#2 - Change the “Pay Now” button

Scroll down to the “Checkout general” section and find the “Pay Now” button label. Now, change the text from “Pay Now” to something like “Complete Order” or “Finish Ordering”.

This sounds much more natural to people, similar to what Amazon uses.
Read 28 tweets

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