🚨New paper alert! 🚨 "Meat, money and messaging: How the environmental and health harms of red and processed meat consumption are framed by the meat industry". Thanks to the fantastic @DrKathrynClare for leading us on this #CDOH paper. A short thread 🧵 sciencedirect.com/science/articl…
Reducing meat consumption has both health and environmental benefits, as highlighted by the Lancet EAT commission: eatforum.org/eat-lancet-com…
However, this does mean the meat industry may stand lose out in revenue and the potential for future growth. 
We know that the producers of harmful products like tobacco, alcohol or fossil fuels attempt to prevent revenue loss by funding science and creating doubt about product harms, see for example our paper: sciencedirect.com/science/articl…
However, to date the activities of the meat industry in this respect have not received a similar focus. This study sought to address this gap by interrogating how the meat industry framed health and environmental aspects of their products
We found that the meat industry engaged in familiar activities, including questioning the evidence on the health and environmental impacts of meat
If you are interested in sustainability, healthy diets, meat consumption or #ClimateAction, then hopefully this paper is a useful read and resource. Certainly an interesting area to explore further in #CDOH @LSHTM @WHO @martinmckee @petticrewmark @maizie333 @ncdalliance @sudhvir
@GeorgeMonbiot @ninawren @mikakosinska @etiennekrug @harryrutter @wncd2022 @GeciPh @MIALONMelissa @Understand_CDoH @martinwhite33 @stevencjcummins @felly500
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