An article about new #website #categorization service using #nlp approach and machine learning model:
alpha-quantum.com/blog/website-c…
alpha-quantum.com/blog/website-c…
It offers both google products #taxonomy which is ideal for #ecommerce sector as well as the IAB taxonomy which is more commonly used for general website categorizations, e.g. for marketing.
Why need for categorizations in marketing? If an advertiser wants to publish ads on publishers websites, generally it wants to know in what kind of category are the publishers websites.
E.g. an #industrial company will not be interested in publishing an #ad on website of an #fashion magazine.
The advantage of web service is that it provides classifications on live URLs and using full-paths. Some services provide classifications on root domain only, and may use previously classified results.
The service also offers offline databases which are ideal for applications which require lower latencies and for building own service and startups based on offline database. @threadreaderapp unroll
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