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Eddie Yoon

@EddieWouldGrow

Apr 14

@elonmusk

@elonmusk has offered to buy 100% of @Twitter

Is this good, or bad or somewhere in between?

As always, the question matters more than the answer
- Don't ask what it will be ask
- Ask what must be true for this to be good...
- ...and for whom?

🧵👇💰🏴‍☠️🛳️

1. Going private will be good for the health of the biz
- Twitter revenue is up from $3.4B in '19 to $5.1B in '21
- Users (mDAU) is up 152MM to 217MM from '19-'21
- But operating margins cratered from +11% to -10%

Something is not right. It is easier to fix without a spotlight

2. Going private allows Twitter to change categories

As always, the category is the problem and the solution

Advertising stinks as a category.

As a user, I hate promoted tweets. But I love Twitter

Why? It is great for writing & learning

It's what an english major should be

Read 8 tweets

Eddie Yoon

@EddieWouldGrow

Apr 11

@lochhead

The content pyramid below was the product of several days of intense discussion, co-creation & refinement with @lochhead and @Nicolascole77

It's remarkable how well it mirrors each of our careers, as a 3x Silicon Valley CMO, Digital Writer & Entrepreneur extraordinaire and a management consultant who specialized in growth strategy

@HarvardBiz

For me, my journey looked like...

Level 1 = Senior year of college and as an analyst

Level 2 = Consultant/Manager

Level 3 = Jr Partner (@HarvardBiz started here)

Level 4 = Senior Partner (my book was here)

Level 5 = Solopreneur/Pirate (@categorypirates!)

Read 8 tweets

Eddie Yoon

@EddieWouldGrow

Apr 4

Thought leadership is the most valuable asset in my career. It helped me become...

- A senior partner in consulting
- A successful solopreneur
- An author and writer
- An exponentially better investor
- A better father and husband

The Content Pyramid is the key 🧵👇

@UChicago

Level 1: Consumption

I started reading the WSJ in my senior year of college when I started interviewing for jobs. But I didn't know what to read, nor did I fully understand what I was reading. This is despite my studying econ & poli sci @UChicago

I would have started with the following

- Liar's Poker by Michael Lewis
- Barbarians at the Gate by Helyar & Burrough
- DisneyWar by James Stewart

These books were fun & helped me figure out what I wanted to learn more about. You have to want to learn to get to the next level

Read 10 tweets

Eddie Yoon

@EddieWouldGrow

Mar 30

Are Native Digitals who are expert languagers the new "nuclear deterrent" both in international relations and in business?

Does Porter's 5 forces need to add a 6th to include Native Digitals who can influence the world's consumers and business leaders to turn on a dime
🧵👇

My favorite course in college was War and the Nation State taught by Prof. John Mearsheimer.

He taught that nations were rational actors who would always seek to gain power at the expense of weaker neighbors, if they believed they could win with high probability and low cost.

Prof. Mearsheimer used his theories to predict that the '91 Iraq war would be over quickly. He argued in 1994 that the Ukraine should not be forced to give up its nukes as without a strong deterrent, it would lead to more war. He was right.

Read 7 tweets

Eddie Yoon

@EddieWouldGrow

Mar 3

@Rivian

This is not surprising at all. @Rivian is learning about pricing strategy 101 the hard way. 🧵👇

https://twitter.com/SawyerMerritt/status/1499403777337708547

1. Raising prices is very hard in general. It's always better to start high and then come down.

2. You can't raise prices unless you increase the benefits a commensurate amount or more. Pricing is not a profit equation, it is a consumer value equation

Value = Benefits divided by Price

Read 9 tweets

Eddie Yoon

@EddieWouldGrow

Mar 2

@Ford

@Ford is laying out the likely only path for long term survival for legacy automotive, which is separating the legacy ICE vs. EV business.

It's not just about making a great EV product (though that is important).

It's about innovating on 8 levers category levers. 🧵👇

You don't have to do all 8...but enough on both the product/offer & the business model

1. Radically different benefit, for a radically different problem

They can just use Tesla's version, just like every other software company has followed Salesforce's evangelism of the cloud

2. Radically different brand

The Ford brand may survive, but my guess is their sub-brands (e.g., Mustang, Ford F-150) have more juice

Read 11 tweets

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