Thread by @anzedetn

How I prep for a video shoot🎥

For every client, I make a video shoot in the first month that is structured by BLOCKS.

It saves so much time long-term and I think this thread will help you

Let's dive in👇

Step 1:
You need to do your research and creative strategy. I shared this info a lot but to sum up I do it like this:
👉My own content questionnaire [client fills it]
👉I look at the website, FB ads manager, Tiktok ads manager where I find some creative patterns
[read more]👇

👉Reddit, Amazon reviews, competitors...

I go deep. I want to know the brand/offer/audience inside out

Then I create blocks👇

Step 2:
This is my BIG video shoot where I plan my video shoot in blocks. Every few seconds of the video is its own block.
Here is a list of blocks:
👉Hooks [weird shit, benefit-driven, problem-focused, persona situations...]

👉Pain points/problems
👉Product intro - there are several ways to do this
👉Features
👉Benefits
👉Bad alternative - big one
👉"How to"
👉Objections
👉Reactions
👉Dream scenario/results
[there is more]👇

👉Case study
👉Can you prove it?
👉unboxing
👉unique details
👉weird visuals connected to the product/benefit/problem

For every block, I try to make 3-5 clips. Imagine how many assets I have for video editing 🤯

Then...AGC😎🤓

Step 3:
AGC aka UGC. I only work with actors that is why I call it "actor generated content".

I give them scripts, hook instructions, and b-roll instructions.

My pool of creators has old people, young demos...you name it..whatever you need.

Then I do this...

I combine AGC with my "block" video shoot.

Then it's all about editing. Storyboarding. Creative analysis and iteration.

In month no2 I usually make another video shoot that is just for hooks and AGC.

Last week I did a video shoot with 30 hooks only🎥

To sum up👇

Video shooting can be time-consuming. That is why I prep in advance.

So that I have ammunition in the post-production and iteration phase.

I hope this helped and please share with others so they can also save time😎

#Creative
#FB
#creativity