I spent about 45 mins on one LinkedIn post, gained more mindshare by attracting over 20,000 post views, and got one client who invested 4 figures in our first LinkedIn content creation project.
Here's the post anatomy that uncovers why this content took off:🧵
Here's the post anatomy that uncovers why this content took off:🧵
1️⃣Open with a strong lede
In my opening, I tagged major players like @Gong_io and @outreach_io who have many followers. A single reaction from either brand account will trigger the LinkedIn algorithm to show the post to those who regularly interact with both brands.
In my opening, I tagged major players like @Gong_io and @outreach_io who have many followers. A single reaction from either brand account will trigger the LinkedIn algorithm to show the post to those who regularly interact with both brands.
The opening I used:
👉 Smart SaaS brands like Gong and Outreach know that they are saving a ton of money by empowering their team to actively contribute on LinkedIn.
👉 Smart SaaS brands like Gong and Outreach know that they are saving a ton of money by empowering their team to actively contribute on LinkedIn.
2️⃣Use powerful transition words
Transition words link sentences, phrases, and words. While these words are also filler content, they will serve you well if you strategically place them in your text.
The transition I used:
👉 But here's the thing:
Transition words link sentences, phrases, and words. While these words are also filler content, they will serve you well if you strategically place them in your text.
The transition I used:
👉 But here's the thing:
3️⃣Highlight the challenge
Many B2B teams are stuck on the topic of social selling because attribution is difficult and they don't have time to create LinkedIn content.
This is where highlighting the challenge comes in for my post.
Many B2B teams are stuck on the topic of social selling because attribution is difficult and they don't have time to create LinkedIn content.
This is where highlighting the challenge comes in for my post.
The challenge:
👉 If you don't do the math, you'll never know the ROI of social selling and you'll become a roadblock even if your team members genuinely want to contribute on LinkedIn and attract your ICPs.
👉 If you don't do the math, you'll never know the ROI of social selling and you'll become a roadblock even if your team members genuinely want to contribute on LinkedIn and attract your ICPs.
4️⃣ Tease the solution
You don't need to always have the solution to your ICPs problem. In fact, like I did, you can use a LinkedIn post to gauge interest in your topic before pouring hours and resources into creating a long-form blog post.
You don't need to always have the solution to your ICPs problem. In fact, like I did, you can use a LinkedIn post to gauge interest in your topic before pouring hours and resources into creating a long-form blog post.
The solution:
👉 Soon, I'll share the ROI of social selling in a blog post by using a B2B brand that cracked the LinkedIn social selling code.
👉 Soon, I'll share the ROI of social selling in a blog post by using a B2B brand that cracked the LinkedIn social selling code.
5️⃣ Engagement play
Engaging your readers is a great way of increasing your reach on LinkedIn.
The engagement play:
👉 But today, I'll like to know, "Are there other brands asides Gong and Outreach that are absolutely crushing it on LinkedIn?" Put em' in the comments.
Engaging your readers is a great way of increasing your reach on LinkedIn.
The engagement play:
👉 But today, I'll like to know, "Are there other brands asides Gong and Outreach that are absolutely crushing it on LinkedIn?" Put em' in the comments.
Found this helpful?
Then kindly retweet my first tweet and follow @Precious__O for more of these.
Cheers.
#marketing #shapeculture
Then kindly retweet my first tweet and follow @Precious__O for more of these.
Cheers.
#marketing #shapeculture
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