Thread by @SuperMinionsHQ

The #startup that became a market leader in the B2B eCommerce marketplace by reporting 6X growth in revenue of Rs 5,919 Cr in FY21🤯

👉 Udaan (@udaandotcom)

Discover Udaan's Growth strategies Below!
⏬⏬⏬

1/ Founded by ex-Flipkart executives Sujeet Kumar (@Sujeet_fk), Amod Malviya (@amodm) & Vaibhav Gupta in 2016.

#Udaan is a B2B platform that connects manufacturers & wholesalers with the retailer.

2/ Growth Stats

✅6X revenue growth of Rs 5,919 Cr in FY21.
✅Became a Unicorn in 2018.
✅3M+ registered users, 30K+ sellers across 900+ cities.
✅1.7M+ retailers, doing 4.5M+ transactions per month.
✅Introduced a new grocery app named Pickily.

Udaan's Growth Hacks⏬

3/ 📌TVC

Pankaj Tripathi is seen in #Udaan's ads as Dimple Bhaiya where he attracts a lot of customers to his shop & enjoys huge profits margins by using Udaan app.

➡️Positions itself as an effective & easy solution+ convinces users that they won't be scammed.

4/ 📌 Exceptional value proposition

Provides credit loans to the suppliers/retailers ranging from 10k INR to 2 lakh INR

#Udaan takes care of the logistics, and payment between the supplier & the retailers

➡️Create a strong differentiation between them and their competitors

5/ 📌Varied products

#Udaan offers 20k+ products like lifestyle, electronics, home & kitchen, staples, fruits, FMCG, pharma, toys, etc.

Enables shopkeepers, Kirana, chemists, small factories, etc. to source from a large selection of high-quality products at the best prices.

6/ 📌#Udaan Express🚐

With strong technology, their warehouses have advanced equipment & machinery that enables reliable shipment at a large scale possible

Users prefer Udaan as this results in better inventory management for them due to faster and more reliable delivery cycles

7/ 📌Linkedin ads

#Udaan leverages LinkedIn to promote their service and connect to their target audience.

Uploads multiple videos documenting the existing users's experience and growth using Udaan.

8/ 📌YouTube Marketing

#Udaan has 2 Youtube channels : Udaan & Udaan Capital

Uploads educating videos like 'how to update Udaan app',
'how to get delivery code' and guide on Udaan capital.

Through YouTube, Udaan solves frequently asked queries of users.

9/ 📌Understanding Customers

#Udaan makes a great effort to know their customers & continuously improves their services based on customer feedback.

➡️Makes the customer feel valued and heard.

10/ 📌Patnerships

➡️Collaborated with Danish sportstyle brand, Hummel for pan-India distribution.

#Udaan has tied up with 25k+ brands to widen their range of opportunities.

11/ Future Plans💡

☑️Expand supply chain network in India
☑️Growing the marketplace in both new and existing categories
☑️Expand warehouse capacity to 50M+ square feet across several states in 7-8 years
☑️Launch #IPO by 2023

12/ Recap🔁

⭕Leaverages celebrities to create brand awareness.
⭕Provides credit loans & logistics services to users to be ahead of competitors.
⭕Connects with customers to get constructive feedback.
⭕Has a huge range of products for customer satisfaction.

13/ Sources: StartupTalky, startup trak, analytic steps, indiaeducationdairy, economic times

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