Major social media campaigns have so, so many more content plays than you realize.
Here's 14 social tactics the MTV @VMAs used for their award-winning campaign, from TikTok to YouTube to Creators to... so, so much.
Social Media Case Study 🧵:
These are just the 14 I pulled out from their case study video - for a more complete list, head to their Short Awards entry. Kudos to them - this is one of the most complete award-entry submissions I've ever seen.
1. TIKTOK: MTV partnered with 3 creators to reveal the VMA nominees in artistic, visually-appealing ways.
2. DOT COM: Fans could vote on each award via MTV's official website, making everyone feel like a judge while showing who they stan.
3. TWITTER / DOT COM: By following the @VMAs on social, fans would learn about Power Hours, where their votes counted for double! That means an artists' core following could really show their support by strategically timing their votes.
4. STANCAM: a real-time interactive streaming experience where fans have real moments & real-time voting.
5. TIKTOK: the first-ever “Trending: VMAs” honored creators and music trends that dominated social media, with in-platform voting, and a livestream featuring awards & performances.
6. INSTAGRAM STORIES: The @VMAs launched custom GIFs & spinners for everyone to use on their personal Instagram Stories.
While you're here, if you find these Social Media Case Study threads helpful, I'd love if you considered Retweeting it? Maybe adding a recommendation or your thoughts with a Quote Retweet?
You can follow me at @Jappleby for more Case Studies - I'm publishing 3x a week right now!
7. INSTAGRAM REELS: A creator series with content remembering old shows + leading up to new night.
8. YOUTUBE: Maintained a steady lead-up presence on YouTube with VMA-themed 24-hour livestreams and long-form VMA-themed compilations.
Here's an example from Wild 'N Out:
9. TWITTER / YOUTUBE: The VMA Pre-Show was streamed live on Twitter and YouTube with performances, interviews and fashion highlights.
10. ALL CHANNELS: Week of show, the live coverage was constant across every single social platform. Interviews, behind-the-scenes, original content - you name it, the @VMAs had it.
11. YOUTUBE: Live Aftershow to talk about all the best moments.
WATCH:
12. FACEBOOK: 1st entertainment brand to use the Superhash Experience, a new offering from Facebook.
13. YOUTUBE: Debuted custom VMA-themed video franchise episodes, including ‘Stan vs Stan’ and ‘VMAnimation’
You gotta see the Lil Nas X VMAnimation:
14. INSTAGRAM: The @VMAs launched two Instagram Story-exclusive categories via bracket-style voting, where fans could vote via Instagram Story stickers.
The results were insane. #VMAs trended #1 worldwide for 7 HOURS. #VMAs trended in 58 markets worldwide with tweets in 56 languages. #VMAs generated 2 billion Twitter impressions.
Maybe the craziest: The VMAs had more social interactions than the Super Bowl.
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@shortyawards This was my pitch to AT&T. They wanted to push their high speed internet to gamers, bonus points for aspiring streamers.
I can show the deck because, amazingly, they bought the exact idea. No changes. That almost NEVER happens. The case study: shortyawards.com/15th/the-first…
@shortyawards SLIDE 1: Title slide. It's... it's a title slide. It's purple because Twitch. That's... that's all I've got to say about that.
@MrBeast famously stated he spends up to $10,000 just on thumbnail design + testing. "The thumbnail makes the difference between 50 million views and 200 million."
For the new video? He makes YouTube face next to a gold yacht. Very clickable. 1/
@MrBeast shows yachts at different price points in the video, but you need a concise, catchy hook to pull views, so he only lists 2 yachts in the title.
"vs" language is a great emotional motivator, plus who doesn't wanna see a $1 yacht and a $1 billion yacht? 2/
Did you set New Year's Resolutions for work? Because you should. 2023's a great year to get intentional about your career, set trackable goals (that you'll actually enjoy), and take a leap.
Here are 30 ideas for work-related 2023 goals 🧵:
1. Apply to 1 new job a month, even if you aren't looking.
Don't wait til you need a new job to look, even if you love what you're doing. You don't owe your company anything. If dream jobs pop up, go for them.
2. Set a caffeine limit + last chance to grab coffee each day.
I can't confirm or deny I'm a 2 energy drink a day guy who's trying to cut back.