Thread by @computerlovers

Are you a copywriter or content designer sick of bad briefs?

Here are 3 steps to follow so you can improve your chances of producing effective content, and make the whole content creation process more efficient 🧵

(Free template below)

1. Get clear on the fundamentals.

Getting clear on audience needs and business goals (the reasons for creating your content), is always the best place to start.

• Why is this content important to the organisation?
• Why will users care?

2. Make sure your user’s wider context is considered (the behaviour around your content).

How a user has been primed (and the behavioural mode they’re in) can completely change how they react to your content, so it's important to capture those details.

3. Arm content people with everything they need to do a brilliant job.

• Link any assets (e.g. photography) or supporting documents
• Capture any key messages the content should communicate
• Document key people (e.g. who will review or sign-off) and any important deadlines

Want to read more about writing a comprehensive content brief?

Check out our blog and free template in @MiroHQ Miroverse here 👇

#content #contentdesign

codecomputerlove.com/blog/content-b…