Discover and read the best of Twitter Threads about #content

Most recents (24)

In 2010, I developed the 1st version of the Message Placemat. It allowed me to turn #SocialMedia over to interns and know they'd be on message for my org. I thought I'd share it here with a bit of background. The goal is for #content to be relevant. #marketing🧵1/
First, you need to know the basic flow of consumer psychology: Awareness, Preference, Engagement, Referral/Retention. The goal is to take your audience on this journey and these can be both micro (daily) and macro (quarterly) themes. 2/
Awareness is the most difficult: Do they know you even exist? They can't like you, if they don't know you, right. These can be fun facts, or bits of knowledge, or basic info. I tend to default to a "Did you know" type of message. 3/
Read 13 tweets
How I write HTTP services in #golang has changed over the years... here's my current style.

(Please consider sharing this with somebody you know who's learning Go.)

It's a yarn... 🧶

I make a server type that holds the dependencies.

all routing goes in routes.go (makes it easy to find stuff, given a URL)

Read 13 tweets
China has warned investing in Metaverse stating its still infancy and could likely end in tears for investors

Meanwhile ByteDance has bought VR gear maker Pico for $1.4 billion

#China #Bytedanc #Metaverse #Pico #VR #VRChat
#Pico was valued by PE investors in March 2021 at nearly $155 Million and now #Bytedance has purchased Pico at $1.4 Billion… a very aggressive valuation for a VR gear manufacturer
VR is the interface of Metaverse, but at present, the most widely used scene of consumer VR is games.
#VR #Metaverse #AR #GamingNFT
Read 16 tweets
15 Effective Ways Clever People Handle Toxic People

1. They ignore attention seekers

Often toxic people compulsively seek attention at all costs.If this is the case, the best course of action is to pay little or no attention to that person, and instead spend more time with the quieter and more reserved members of the group.
2. They do not trust or share secrets with gossipers

They will share deep secrets with people and they will frequently judge or gossip about people behind their backs. It’s a divisive and manipulative method of gaining friends or power in a social group. Do not take the bait.
Read 18 tweets
Apparently the direct-to-streaming model means nothing can do "just okay" or "somewhat underperform".

Every narrative is either a film nailed it or cratered.

Which is, in effect, a rejection of the medium being art. It's just #content that's #distributed
Ostensible belief that *because* a specific delivery model is predicated upon long-term billing relationships and is "digital", it must be value maximizing... is terribly facile

As is claim bad B.O. numbers are irrelevant because of unreported, intangible value in streaming
Meanwhile, an industry trained to weekend numbers (mostly pre-reported on Saturday and Sunday mornings) is struggling to adapt to value demonstrated via momentum-weighted downloads and month-later churn figures

All of above somehow radicalizes every take on a film's performance
Read 8 tweets
3 Steps of Growth Hacking strategy when you're building #startups or #business brand from scratch without any #digital online presence before
P.S. If you have own tips or tricks of #growth #hacking experience or #distribution, please share it into the comments
Check the thread 👇
1/ Create Twitter account for your #startup or #business brand and make some tweets with your #brand #content to start activity and show #twitter alive status. Also it would add your brand on top of #Google search as its #algorithms crawling very active twitters activity
Next 👇
2/ Make some threads in your twitter account with links on your website (could be up to 10 or more per thread) and unroll it with bots like
@threader_app DR 59
@threadreaderapp DR 75
It would provide good quality #backlinks on your #website to improve your domain ranking
Next 👇
Read 6 tweets
Daily Bookmarks to GAVNet 06/16/2021…
How to Make Sense of Contradictory Science Papers…

#SciencePapers #contradiction #SenseMaking
College Didn’t Create Today’s Social Justice Warriors; Middle and High School Did.…

#SocialJustice #youth #SchoolCurricula #skills #content
Read 8 tweets
It's a beautiful day to start!@IWS_Network .
Thank you for giving me the opportunity to share my #story and hope I can do the justice of being part of #IWSVoices
Stay tuned to hear my story!! feel free to pop a question for me!!
#IWS #WomenInSTEM #VoicesIWS #AgriTech #WomeninAg
Hello #Monday!
I would like to re-introduce myself!👩‍🌾 An #agribusiness marketing specialist with experience in leading corporate marketing and internal communication for various #agritech platforms.
💪My journey hasn't been easy but it's worth it."
@IWS_Network On the 74th day of the year in the Gregorian calendar, I landed on earth🐣; Born to two #progressive thinkers, a Malayalee by heart but brought up in the milk city of India- #Anand.
Who does'nt love #Amul?? Miss it🍫🍧🍨
#VoiceIWS #WomenInStem @IWS_Network Image
Read 35 tweets
falls ich im nächsten leben guru in sachen #nachhaltigkeit #permakultur werden sollte: das was zwischen - während - diesen zwei bildern passierten, war meine #metanoia (so?) #iaaw #woche23 samstag 12. juni 2021
und dann vllcht noch diese story mit den ameisen?
- ganz zu schweigen von den babie-spunnen in der nacht... ImageImageImage
Read 8 tweets
This week in WPCs: Our first peek at some Revoice shenanigans...
A progressive church in Canada failing to practice divine pronoun hospitality...
We got acquainted with the queer-affirming author of "I'm Still Here," part of the new Canon that will learn you how to be a True Christian...
Read 6 tweets
The primordial time of the mid-to-late 2000s were a golden age for blogging collectives. Most of them have gone extinct. Victims of small environmental factors like social media or large impacts from pivot-to-video or gambling #content asteroids. [cont'd]
Many of us from that world were wiped out. Others retreated to caves. Others adapted. Either way, massive upheaval was the order of the age.
From the rubble-strewn wasteland of that apocalypse emerges . . . the O.G. Big League Stew crew! With @AnswerDave reunited with @KevinKaduk at @MidwayMinute! So cool to see Dave back with 'Duk like it was the damn Bush years again!
Read 5 tweets
IoT might take advertising further down an odd path.

Consider this: we already experience apps that generate "alerts" to up-sell and cross-sell us on add-ons.

Quickbooks and Norton are two (obnoxious) examples. No matter how you adjust the settings, they come back.

In those cases, you've bought the product or rented it (SaaS), but it's also a channel (owned media) for those companies to pitch you.

New customers are adding revenue, but simultaneously also subsidizing a new advertising channel.

Keep in mind, I'm talking in-app messages. Not emails or anything like that.

Basically, when you are using the product they promised would bring you productivity, they are using that same product to interrupt you.

But conversation marketing. Or whatever.

Read 15 tweets
@Inferbro while legally & technically the entire #ContentID-Fuckup of @YouTube is to be blamed 75% on the #CopyrightMafia, that's even assuming someone get's 50k subscribers and can make a living from Videos.
@Inferbro As a personal example: @4ltYT was killed by the #AdPocalypse, and now I've a single-digit € balance of #Advertising #revenue on my @YouTube's @GoogleAds/#AdSense with no reasonable chance to ever reach 1st payout of €70 cuz in the meantime, I had to get another #Job.
@Inferbro this really puts on a huge damper on my plans to release content, and with <1k subscribers on @YouTube it's not worth opening up a @Patreon, @Flattr or @kachingle for the few cents per month - espechally when this would be taxable income to file.
Read 15 tweets
Ammonium sulphate Image
Bit niche but here’s one rough idea to play this: $UAN is a bust up MLP that hasn’t paid a distribution in a couple of years.

I’ve put the UAN FOB NOLA swap below over 5 years for context. UAN needs about $160 to pay out. Image
Read 37 tweets
1/ Prediction: if you come back to @joinClubhouse in a year, you won't recognize what it pivoted to. Here's why:
As #content, learning and enjoyment per minute is low. After listening for hours in multiple rooms, I don't feel like I used my time well. Podcast has higher info density.
As a #social experience, Clubhouse doesn't feel social. There's no feedback for speakers and listeners. It's drop-in audio, not drop-in audio chat. @Twitch @Minecraft are more interactive hangouts.
Read 15 tweets
A story can be the most compelling way to get people to engage with marketing.

Here are some lessons I've learned over the years
Don't just give facts. Tell a story fueled by facts to get your point across.
- @perryhewitt
The story is about the customer. your #brand is just a plot point in their story.
- @BuddyScalera
Read 33 tweets
How about #content curators? ✍️📚👩‍💻

Part 4: Favorite content curators

My top 10 in 2020 🏆

@dunkhippo33 - provides marketing insights and actionable frameworks for early-stage startups. You will find her newsletter very useful, and you can immediately replicate it into your marketing strategy.
@monicalent - is the writer of @bloggingfordevs. If you are just starting to expand your audience. You should definitely write more. Her guidelines are designed for developers, makers, and technology founders.
Read 11 tweets
I haven't published anything on my blog in some time because i have other projects in the works but to any new followers who might wanna check it out, it's at
I write about random things like how I feel more a hippie than the hippies nowadays...…
...Why F is better than C...…
Read 6 tweets
Daily Bookmarks to GAVNet 10/06/2020
Asymmetric Information and the Pecking (Dis)Order* | Review of Finance | Oxford Academic…

#order #finance #information
Faster Growth, Fairer Growth: Supporting Workers and Protecting Families…

#workers #ubi
Read 8 tweets
Hoera!! Een nieuw draadje over #MarcVanRanst.

Het vorige was een enorm succes, er is duidelijk een honger naar #content over onze #held.

We beginnen met #MarcVanRanst in zijn living.
#MarcVanRanst en een journaliste.
#MarcVanRanst en een journaliste.
Read 18 tweets
Ok do you like the four-note chime on older railcars or the two-note chime on the 7000-series? #WMATA
In case you've forgotten what she sounds like:
- 7000-series:
- Older trains:
Also please go read this incredible Medium post from @DeniseDSLu. This is the exact kind of #content I'm looking for in the pandemic.…
Read 3 tweets
We are not going back to 2019, nor is your #marketing. The new content must come in with Intensity, empathy, emotion & innovation. A few of the #contentmarketing hacks #DigitalTransformation #empathy #content #MarketingDigital
Content strategy continues to be an enigma for many businesses across the globe. Does your content have a story to tell? Hallmark of a good content is the plot around it #marketing #DigitalTransformation #contentstrategy #marketingdigital
Content behaves more like the Knight in a game of Chess. It plans for two steps forward but moves one step sideways or even backward. What is needed to win the #contentmarketing game? #marketing #DigitalTransformation #Markets
Read 10 tweets
The goal of today’s #webinar is to provide an understanding of how the rest of the year looks for #businesses operating in #SoutheastAsia, so if you have questions you would like to ask the panel, please join the webinar #now for a Q&A session at the end Image
#Cashflow represents the main threat to viability for a large pool of respondents of the @ACCANews #Covid19 survey taken initially in March and then followed up in June. If you have questions you would like to ask the panel, please join the #webinar ImageImageImage
According to the findings of @ACCANews, perceptions of the most enduring impacts of #Covid19 are much the same for countries across #SoutheastAsia and the #UK; a panel discussion has now begun so if you would like to some questions, please join the webinar ImageImageImageImage
Read 4 tweets
This week's thread on #images by
chief @souvikdg. When it comes to #performance images play a big role. (1/11) #ContentWeb
@souvikdg #Images occupy large visual space in most #websites. They are also among the heaviest network payloads. On average, images account for about 50-60% of page weight i.e. bytes transferred to load a #webpage. (2/11) #ContentWeb
@souvikdg Two main aspects of image-related optimizations are:
1. Optimizing #image properties: size (scaling or cropping), format, quality and compression.
2. Optimizing #network/requests – fewer requests (sprites, base64encoded URLs), #CDN, lazy loading, caching, etc. (3/11) #ContentWeb
Read 12 tweets

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