Oren John Profile picture
Apr 30, 2022 β€’ 11 tweets β€’ 5 min read β€’ Read on X
Caffeine culture dominates on Instagram and TikTok.

#coffeetiktok has 2.1 BILLION views

Here's five products with breakdowns you could launch in this niche πŸ‘‡πŸΌ
Every week I break down a niche on here with product ideas, pricing etc, and include the factory links in my newsletter.

My goal: help new entrepreneurs learn how to make their own differentiated products and take advantage of the consumer shift towards smaller brands.
A quick scroll through Tik Tok can easily give you a dozen product concepts, and show you just how big the targeting group for online ads or influencer posts is.

It's essentially endless.

This is a huge opportunity, even in a saturated space, to find an angle.
Now, onto the products.

We're going to break my cardinal rule of "no electronics products until you've done this multiple times" because... sometimes you just need to live a little.

Electric milk steamer -- $19, 1k MOQ (minimum order quantity), custom logo and packaging.
I 100% believe you could make real money with this milk frother form factor in cool color combos (gradients, patterns etc).

You can order without customization in as low as 2 for $6/e. 500+ for custom, 1k full custom with package and you're at $4.

This is a winner.
A simpler project:

Custom printed glass with a bamboo lid/metal straw combo.

100 MOQ with custom print, $2/e. 500 MOQ for custom package.

Fun patterns + sustainable angle is a layup.
Espresso machine for $47 at 1k MOQ.

This is a hard one to believe it doesn't suck, but certainly worth evaluating.

Shipping is sub $50 a unit at scale so imagine a custom form factor over this shell that you could retail for sub $500...
Influencers are constantly using square and odd sized containers, and I've seen multiple brands sell these.

This clear milk carton style bottle with a simple print job is another low minimum order quantity low cost.

200 MOQ, $2 each printed.

Run it!
What do you do with these ideas?
- Order a factory sample thru Alibaba
- Develop design, form factor & function customizations to help set it apart
- Get another sample to your exact standard
- Plan for your packaging and shipping logistics
- Calculate cost/profit & order
I hope you're inspired to kick off a product project!

I will send all the factory links to these in my Wednesday newsletter, subscribe if you want the direct plugs!

getrevue.co/profile/oren
I tweet product inspo, factory connects, and tips on
- how to bring products to life
- ensure they're differentiated
- building successful brands

Follow along for all that and more @orenmeetsworld

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More from @orenmeetsworld

Mar 1, 2023
How to do an influencer drop like MSCHF did for the big red boots for your brand

This drop might be played out, but the tactics are BEST IN CLASS. You should use them

Here's a masterclass in coordinated influencer drops 🧡 Image
First, doing a coordinated influencer content drop like this require both time and money, but luckily this is RELATIVE money to the size and scale you are at.

Don't try to do this for free, use your resources and do it right.
1st you need an anchor influencer. This person is paid, and is the focus of the initial campaign.

MSCHF did this with Sara Snyder. Your goal here is to

a. pay for access to someone your target customer knows visually that helps propel virality

b. contract them to post as well
Read 23 tweets
Dec 27, 2022
one of you savages could go make a fast bag on TikTok with these
Ali-express ready too smh
There has never been a better time to launch your own product.

Join 6200+ on my Product People email list and get product playbooks, factory links, and insights for running your own brand direct in your inbox:

getrevue.co/profile/oren
Read 4 tweets
Dec 23, 2022
Here's the blueprint for launching your own product in the New Year, all in one place.

MASTER THREAD (bookmark this):
I released a ton of threads & videos on developing products this year, here’s all the crucial ones, in order to

- decide what you want to make
- build your audience and prepare to launch
- find factories to produce your products
- create a brand that resonates

Let’s go πŸ‘‡
AUDIENCE FIRST

It all starts with audience, and audience is easier than ever right now.

Here's the playbook for generating an audience to launch a brand from:

Read 17 tweets
Dec 9, 2022
Breakdown on setting a media or marketing strategy if you're planning for next year.

1. Start with the scenario
- where does the brand sit online
- what market factors are impacting the brand
- what are competitors doing
- status vs goals
- top challenges

πŸ‘‡
2. Macro level goals for your content
- filling top of funnel?
- converting more already aware customers?
- retaining existing customers?

3. Insights- what have we learned this year?

- Top organic
- Top paid
- Best messages

Differentiate what gets viewed vs what converts
4. Set strategic plan for various pillars

- Types of content
- Formats
- Workflow and logistics
- Release schedule
- Partners/influencers/vendors

5. Break into tasks
- Contracts
- New vendors to find
- Briefs
- New channel exploration
- Tools
- Meetings
Read 5 tweets
Dec 3, 2022
Luxury brands take in an average of 200% more operating profits than their mid-market counterparts.

And many are proving more recession resilient.

Here's my playbook for launching a new luxury brand: 🧡
If you want to charge a premium, these are the categories:

Performance - Emphasis is on quality first and foremost

Designer - Aesthetics and function differentiate if from the standard

Luxury - Quality and aesthetics with high desirability + consistent performance over time
At a macro level, luxury comes down to a few key concepts

- a relentless obsession with quality in all things both product and marketing that a brand does
- resale, useage or signaling drivers that make products more like investments
- consistent execution over a long period
Read 21 tweets
Nov 30, 2022
How to build your brand in public:

This is the full roadmap, bookmark it and start moving πŸ‘‡πŸΌ
It all starts with audience.

Whether you have one or not, the roadmap is the same.

Organic social media is an absolute gift right now, shortform video content on TikTok and written content on twitter.
So how do you start?

CURATE YOUR NICHE

Pick your product niche and post about it. Pick 2 or more of the below and post 1 video per day + 2-3 tweets.

- Reviews
- Opinions
- News
- Ideas
- Comparisons
- Interviews
Read 19 tweets

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