Disney wants to impose critical race theory and gender ideology on American families. We're organizing a campaign to fight back. #DropDisney
dropdisney.com
We're launching a paid digital ad campaign targeting conservative Disney+ subscribers, with the goal of persuading them to cancel the service. It's a high-leverage strategy: even small slowdown in the rate of subscriber growth can have a major impact on the stock price.
The company is already in turmoil: the stock price has plummeted since the scandal, rumors are flying that the CEO is in jeopardy, and executives across the country are scared to become "the next Walt Disney Co." We're going to press the advantage.
Conservatives need to develop a strategy for containing woke corporations. We have to apply countervailing pressure and make executives understand that there's a price for pushing critical race theory and gender ideology onto employees and customers.

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More from @realchrisrufo

May 4
The game has changed: executives saw what we did to Disney and have changed their risk calculations. The pushback against woke capital is starting to deliver results. Image
The way to fight back against woke corporations isn't to appeal to fuzzy abstractions; it's to change incentives and put a price on transgressing the values of the common citizen. Gov. Ron DeSantis gave a masterclass on this strategy with Disney and the Fortune 100 is listening.
Conservatives can easily change minds in the C-Suite: we need to exert enough pressure to give executives permission to tell internal stakeholders "we can't risk the reputational and political damage to do X woke policy." They aren't ideologues; we need to give them a way out.
Read 5 tweets
May 2
MSNBC would rather run segments presenting me as a "mastermind" who can single-handedly manipulate the nation's politics than confront the fact that radical race and gender theories in public schools are poisonous, divisive, and deeply unpopular. All I've done is expose them.
I'm happy they're helping get the message out: "far right mastermind" sounds dangerous and cool, and the soft-focus New York Times portrait is a nice touch. But if the Left wanted to actually improve its political position, it would dial down the nonstop race/gender radicalism.
The Left's problem—which provides me incredible leverage—is that they can't transgress their own premises, even if they're unpopular. So they do this farcical two-step, denying the problem exists ("there's no CRT in schools!") and then demanding that it get installed everywhere.
Read 5 tweets
May 1
Yesterday, Randi Weingarten compared my activism to genocidal Nazi propaganda. Now Diane Ravitch says I would prefer a society in which "most black people were enslaved, women had no rights, [and men] had the right to sexually abuse their young female slaves."

Deranged lies.
Randi Weingarten is the head of the national teachers union. Diane Ravitch is a retired NYU professor and former Asst. Secretary of Education.

This is what the educational elites think of conservative parents: you are racist, genocidal, and evil. Now they're saying it out loud.
These bizarre and sensational lies are a sign of desperation. Since the pandemic, the teachers unions and their cronies have destroyed their own credibility with parents, so they are turning the rhetoric up to maximum shrill.

It won't work. We will stand strong and defeat them.
Read 4 tweets
Apr 25
The libs are feeling distressed about my profile in the New York Times. Thoughts and prayers. 🙏
nytimes.com/2022/04/24/us/… ImageImageImageImage
The article itself is a mixed bag: it celebrates some of my W's, but 1) retreats into euphemism rather than grapple with the specific critique and content of my reporting; 2) conflates opposition to gender ideology with "anti-L.G.B.T.Q." sentiment, which is nonsense. ImageImage
The reaction to the piece by New York Times readers is probably more revealing than the piece itself. The comments here are pure gold:
Read 5 tweets
Apr 25
This is a doctored quotation. Delete it, @rweingarten, or I will wage legal war against you—and, as you have made up the middle part of the quote entirely, I will win.
Anyone can watch my Hillsdale speech to confirm. Randi combines two unrelated lines and fabricates the words "to sow & grow that distrust" to make it seem sinister. In the speech I say the opposite: the *teachers unions* have created distrust.
I welcome criticism, even harsh criticism, from @rweingarten and the teachers unions. But fabricating a quotation is utterly dishonest and beyond the pale of acceptable discourse. Weingarten and the AFT should delete it immediately—or I will escalate.
Read 5 tweets
Apr 21
SCOOP: The Evanston/Skokie School District has adopted a radical gender curriculum that encourages PK-3 students to celebrate the transgender flag, break the "gender binary" established by white "colonizers," and experiment with neo-pronouns such as "ze," "zir," and "tree."

🧵
In pre-kindergarten, the children are taught an "introduction" to the rainbow and transgender flags. Teachers then provide the basic concepts of gender identity, explaining that "we call people with more than one gender or no gender, non-binary or queer."
In kindergarten, the teachers explain: "When we show whether we feel like a boy or a girl or some of each, we are expressing our gender identity ... There are also children who feel like a girl and a boy; or like neither a boy or a girl. We can call these children transgender."
Read 11 tweets

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