Thread by @getpostpilot

@my_obvi sells amazing, yummy collagen products

@obviceo bootstrapped the business. It just passed $30M in revenue.

Here's how they used direct mail to ink more profits (with eye candy): 🧵

Like a lot of #DTC, they didn’t want to be beholden to marketing channels they didn’t own.

They wanted a channel where the costs were capped, where they could nurture that 1:1 relationship with their customers.

Enter direct mail.

We worked with them on a simple win-back campaign:

1. Identify previous top buyers who—for some reason— are defecting from the brand.

2. Incentivize them to come back and buy again. (And again and again at full margin.)

Here's the postcard (pretty, right?) ... Amazing creative that pops.

A postcard will sit on the kitchen table for weeks (vs 15 seconds for an email):

Back of card:

Results:

💵 14% conversion rate (that will climb, we are only a week in!!)
💵 An insane 2127% ROI (ditto)

We measure these results through coupon and customer activity tracking via our Shopify integration

Next up?

Automate this campaign so it will print cash for MyObvi going forward.

Work up funnel towards retargeting emails and ultimately prospecting.

Our goal is to grow @my_obvi a legit new marketing channel right up there with the Big Three of Paid, Organic, and Email.

(And our other goal is to improve our complexion by eating more collagen!)

Want some direct mail magic for your #DTC brand? DM us!