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Keith | Patient, Publish 👨‍💻 Profile picture
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May 8 • 5 tweets • 2 min read
Today my niche site is exactly 6 months old and just surpassed 33,000 pageviews/month. 📈

All this time, I’ve been learning and iterating on how to write the best INFORMATIONAL POST 📝 possible.

Here’s 6 MONTHS of learning, distilled down to 10 MINUTES. ⏳

🧵👇 #SEO #blog
1️⃣ OPENING SECTION.
2️⃣ MAIN BODY.
3️⃣ CONCLUSION.
And a piece of advice.

When you first start out - you DON’T have a logo, theme, or site speed problem…

…you have a NO ONE IS VISITING YOUR SITE problem.

High quality, surprisingly helpful content is what generates traffic.

ALWAYS BE PUBLISHING…

…EVERYTHING ELSE CAN WAIT.

• • •

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More from @patientpublish

Keith | Patient, Publish 👨‍💻 Profile picture
May 6
The CONCLUSION section of informational posts 📝 often gets rushed and overlooked.

I try to ensure my concluding statements are SURPRISINGLY HELPFUL 🤝 to my readers and help enhance my ON-PAGE SEO.

Here are the key elements I like to include.

🧵👇#SEO #blog
1. Topic sentence(s) opening. ✏️

Immediately following the H2 ‘Conclusion’ header, I like to open with a topic sentence that restates the issue I am addressing, using the EXACT target key phrase.

Sticking with the “Volkswagen Jetta won’t start” keyword example…
I might open with something really straight forward like:

“If your Volkswagen Jetta won’t start, don’t panic! There are a number of prover troubleshooting steps you can try.”

That’s it. Nothing fancy. Straight to the point.
Read 16 tweets
Keith | Patient, Publish 👨‍💻 Profile picture
May 2
Let’s talk about the MAIN BODY of an informational post. 📝

Having a repeatable PROCESS and knowing how to effectively STRUCTURE your post is critical.

Here’s the EXACT process and structure I use.

🧵👇 #SEO #blog
I am specifically referring to the content between your OPENING SECTION and your CONCLUSION.

Nailing 🔨the opening section (see thread below), only to come up short in the main body of your post, is a losing formula.

So, make it GREAT.
1. Create an outline. 📝

Attempting to dive straight into writing the body of an informational post can be daunting.

That’s why starting from a 30,000 foot perspective FIRST, can be so valuable!

So kick this section off by starting to populate your upcoming H2 and H3 headings.
Read 25 tweets
Keith | Patient, Publish 👨‍💻 Profile picture
Apr 27
Let’s talk about the OPENING SECTION of an informational post. 📝

My thinking and process has evolved a TON in this area over the past few months.

Here’s the EXACT structure I use.

🧵👇 #SEO #blog
I am specifically referring to long-form informational posts.

Let’s use the following long tail keyword as an example we can build on:

“Volkswagen Jetta Won’t Start”

No disrespect to Jettas. My wife’s ran perfectly for a decade. 😂
1. Featured image. 🚙

The human brain processes images 60,000 times faster than text. 🤯

Your featured image will be the first thing readers see and process, so make them impactful!

Here are 3 questions I ask myself before selecting a featured image…
Read 25 tweets
Keith | Patient, Publish 👨‍💻 Profile picture
Apr 25
Web speed optimization and plugin trial and error are NOT my strong suit.

BUT, 3 months later and Mobile Core Web Vitals are finally coming up green. ✅

Here are 3 key steps I’ve taken to get here.

🧵👇 Image
1. Image optimization. 📸

When I first started out, I was chucking images onto the site without even resizing them first!

We’re talking HEAVY image file sizes…like 2-5MB 😬

But I didn’t know what I didn’t know. I was LEARNING by DOING.
Needless to say, the images on my site were dragging my Mobile Core Vital scores into the ‘poor’ designation.

So here’s what I did:

🟢Resized Media Library images
🟢Downloaded ShortPixel plugin
🟢Updated image upload process
Read 17 tweets
Keith | Patient, Publish 👨‍💻 Profile picture
Apr 23
I’m under 6 months into my first niche website and just surpassed 20,000 Pageviews in the last 30 days. 📈

Here’s some of the LESSONS I’ve learned and STRATEGIES I’ve deployed along the way.

🧵👇
First, to be clear, 6 month ago I had no idea what a niche site was.

There’s a TON to learn and I suspect the learning in this space never ends.

I hope some of the tricks and tips I’ve picked up along the way helps you see results that much quicker.
1. Find a mentor. 💪

This one is SO important.

I have been lucky enough to have my own twin brother Mike (@NicheDown) take on this role.

BUT it doesn’t need to be someone in your immediate circle!
Read 19 tweets

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