Immediately following the H2 ‘Conclusion’ header, I like to open with a topic sentence that restates the issue I am addressing, using the EXACT target key phrase.
Sticking with the “Volkswagen Jetta won’t start” keyword example…
I might open with something really straight forward like:
“If your Volkswagen Jetta won’t start, don’t panic! There are a number of prover troubleshooting steps you can try.”