I've spent years studying content and understanding how to improve it.
This short thread is about common #SEO (and non) misconceptions that block your traffic growth. π§΅
This short thread is about common #SEO (and non) misconceptions that block your traffic growth. π§΅
The first mistake I see is being picky. Great idea, don't write listicles, comparisons and reviews so that your competitors can take it all!
A business blog/website is for what people want, not for your ego.
A business blog/website is for what people want, not for your ego.
Lack of internal links. The capital sin of content maintenance, forgetting to link to your old content.
Viceversa is also true, you should always link to your newly-published articles.
Viceversa is also true, you should always link to your newly-published articles.
Not having a content plan. It's great to write stuff but you need a vision.
A long-term strategy can be expressed via content plans.
Keep it simple, and make a list of what you need to write about...
A long-term strategy can be expressed via content plans.
Keep it simple, and make a list of what you need to write about...
Complicating the simple stuff. Why should you make the possible impossible?
Sometimes you just need to change some titles or link articles, that's it.
Just publish and optimize later.
Sometimes you just need to change some titles or link articles, that's it.
Just publish and optimize later.
Over diversification. Talking about a billion topics at the same time, without a clear direction.
Cover one topic first, dominate it and then expand.
There are exceptions tho, usually not.
Cover one topic first, dominate it and then expand.
There are exceptions tho, usually not.
Not checking Google Search Console. The first thing I check, I don't even care or bother with the rest.
Don't use 3rd party tools for content audits, you have Google data!!!
Don't use 3rd party tools for content audits, you have Google data!!!
Ignoring the long-tail and focusing on mainstream stuff.
You should start from the bottom, you can imagine keywords as split into tiers.
This is an imaginary division as an example but there are easier keywords, that's a fact.
You should start from the bottom, you can imagine keywords as split into tiers.
This is an imaginary division as an example but there are easier keywords, that's a fact.
Keywords > Topics and other BS you can tell yourself.
Focus on topics that your audience will like. KWs are important but you should rely on topics and logical connections instead.
This is true for the content plan too.
Focus on topics that your audience will like. KWs are important but you should rely on topics and logical connections instead.
This is true for the content plan too.
Let's publish once in a while...
Nope, you should keep consistency and try to proceed at a regular pace.
You cannot survive by publishing once per year, you need to be a regular.
Nope, you should keep consistency and try to proceed at a regular pace.
You cannot survive by publishing once per year, you need to be a regular.
Let's write without checking my competitors. Always check them, find them and spy on them!
You cannot have success if you don't know what they are doing!
You cannot have success if you don't know what they are doing!
Don't update content. You have to update your old content with new internal links and ideas.
Be on the lookout, competitors are waiting for your mistakes.
Be on the lookout, competitors are waiting for your mistakes.
Writing without doing your best. Publishing is cool but you need to write outstanding content to rank in some niches...
Backlinks help you but you still need "viable" content
Backlinks help you but you still need "viable" content
Want some help with your blog or with articles in general? Feel free to contact me ππ
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