The 10 Most Common Errors in Content Audits.

Many can fall for cheap #SEO advice and get nothing.

I've audited small and large content websites to develop profitable processes.

This thread is for you 🧵 1. Only using one data source to delete articles.

If your website is using multiple channels, you should have other data than GSC.

Wait if one article has 0 clicks but high engagement on Facebook?

Guru advice says to delete it, I would never do that.

Evergreen content is one of my favorite #SEO topics.

It's super crucial for publishers and especially for niche websites.

And yet, there are many ideas you can use 🧵 Evergreen refers to content that is not time-sensitive and is not particularly subject to seasonality or timeframes.

Search demand is constant through the years. They usually tackle recurring problems or super generic topics.

The 10 Underrated Mistakes For Content Websites And Publishers 🧵 1. Not internalizing.

Yeah outsourcing is cool but some things you should have.

This includes internal tools, hiring people and learning new skills.

Outsourcing is a double-edged sword and can destroy your profitability.

https://twitter.com/GiordMarco96/status/1577734801007603714

Many ask me where to start with coding/data or #Python for #SEO.

I've already covered this topic but...

understanding some concepts is still hard for many.

Let's see why and how 🧵 Excel/Google Sheets are completely fine for smaller projects.

Pivot tables and basic data cleaning operations do the work.

They are the best solutions for quick work and for fast formatting.

What's the actual impact of tools on #SEO work?

Many claim that *some* tools are mandatory to execute a strategy.

I think this is often misleading.

Let's see how to differentiate between planning and execution 🧵 Cause-effect and correlation are different concepts that are often interchanged.

Testimonials and case studies can be tweaked to show a certain outcome.

You don't get rich because you used a keyword research tool.

This is one of the most common tricks used by sales teams.

#SEO tools can't replace insights, strategy, and business acumen.

Analytics is the same, as tools are mere instruments.

Then what's the difference between a good analysis and a bad one?

This is how you generate 💸 and create tons of value 🧵 SEO and Analytics share too many things in common.

Both have professionals obsessed with tools.

And they require having a strong acumen and intuition about business.

It's unthinkable to do excellent SEO in an industry where you have no expertise.

https://twitter.com/GiordMarco96/status/1586807195852603394

How can you apply #Python for #SEO to get outstanding results?

I will show you some examples of what you can do without spending money.

This thread is all about Python and quick wins and insights 🧵 Disclaimer: I am not listing source codes here, I will make separate threads later.

The goal of this thread is to give you the footprint and the direction.

https://twitter.com/GiordMarco96/status/1590067832225611776

Tired of the usual boring content website advice?

"Publish more, wait some time"

I give you some tips to actually future-proof your business.

No fluff, only cold facts from an #SEO and Data Analyst 🧵 The generic advice "publish more" isn't wrong per se.

But it's subpar advice and many savvy entrepreneurs already know that.

Just publishing is not enough because you need to maintain your content.

It costs a lot of money and time to update 1K+ articles.

You've probably asked yourself what these 5 terms mean...

Analytics, AI, SaaS, Big Data, NLP.

If you work in #SEO, this thread is for you.

Let's explain them like we are 5 years old 🧵 Analytics is the discovery and communication of patterns and insights in data.

Analyzing Google Search Console data is such an example.

This is where many SEOs fall short, as this discipline isn't just filtering data!

https://twitter.com/GiordMarco96/status/1625948113541427201

Data Skills and Analytics for #SEO essentials.

What you need to combine 2 of the most lucrative skills out there.

💯 Updated version with new content.

My 30 best threads in a single place: Introduction to #nlp to understand how modern search engines work.

https://twitter.com/GiordMarco96/status/1499842120068177920

Testing is crucial in #SEO and you should always trust your results.

Don't listen to the buzz if you have no experience.

So how can you improve?

Some tips for more $$ and to working better with limited resources 🧵 2022 was the year of shiny objects, I barely recall 2-3 things that actually had an impact on my work.

I can tell you that simplification is still the best skill you can have.

If you have the confidence to make a complex problem look easy, then you are fine.

Do you know where many content websites struggle?

Processes because neither tools nor the #SEO industry talks about them.

It's all about abstraction and shiny objects, right?

Let's see some practical steps for ROI and 💸 🧵 Disclaimer: this is not about project management or strange English words.

It's mostly simple stupid concepts that can be put to great use.

The majority of what's here is Analytics and common sense!

The 5 Most Underrated But Profitable Google Search Console Metrics And Concepts.

Many websites don't use GSC to its full potential.

💡 You can have access to so many insights...

This data are for FREE but only a few can use it.

The most unique thread on GSC across TW 🧵 1. Unique query count by page.

Get the unique number of queries for each page.

This is an excellent measure to benchmark your efforts and find influential pages.

You can also track it over time with heatmaps.

It's the hero we don't deserve to have.

Do you think that many #SEO processes are probably outdated?

If you ask me, the answer is yes.

Not only that, they are quite expensive.

I will prove my points in this thread 🧵 Disclaimer: you don't need to change what works.

But, don't complain if there are better systems out there, everything improves over time.

This is crucial for agencies or large websites as they have more resources at stake.

My 10 quick recommendations to SEOs that want to know data.

The most underrated yet extremely profitable skills that your clients need.

Yes, there are a lot of websites that have severe issues.

No, #SEO alone is not enough if they can't find their problems.

Let's see them 🧵 1. Don't just learn to code.

You don't want to be a developer, you should get closer to an analyst, in case.

Code is the weakest part of your work, as you are an SEO.

Storytelling and understanding patterns are where you add value.

The Ultimate Clustering Thread, one of the most crucial parts of Keyword Research.

Save 1000s of hours and spend more time on strategy.

I'll teach you everything you need to know to succeed with it.

Let's demystify and explain the GOAT of #SEO 🧵 First of all, clustering is the process of grouping something.

Your goal is getting groups, given some data points, in your case keywords.

You can also use other data, like pages.

The idea is to get order from disorder.

This is crucial for research.

https://twitter.com/GiordMarco96/status/1598042697100468225

One of the most harmful problems in #SEO, laziness.

You are looking for trouble and 💸 losses.

A disadvantage may snowball and cause exponential damage.

It's better to take calculated risks, especially if you rely on content.

How to prevent disasters and take action 🧵 Let's say you are a publisher.

Most of your content is about news and everything is going great.

One day, you notice that your strategy isn't profitable enough.

You produce more news on related topics but...

My top 10 #SEO threads in 2022, in a single place.

From Analytics to Content Marketing, from niche to publisher websites, I have it all.

Some of these topics are still criminally underrated.

A compilation of my ace content if you want to level up your data and content game 🧵 This collection of threads covers all you need to know about data.

I am constantly republishing it to add even more.

The final resources will be massive!

https://twitter.com/GiordMarco96/status/1598042697100468225

It's almost 2023 and there is a lot to work to do in terms of data literacy.

The #SEO industry has even more profitability potential now.

But many folks focus on superficial things.

Let's see how we can combine value and money with data 🧵 Everyone is talking about AI now.

ChatGPT doesn't add anything new to the table.

You could do the same tasks even before, so I wouldn't say this is a breakthrough for us.

But, the value is there if you know how to use it.

The Ultimate Google Search Console Audit, Part 2.

Let's expand on what I and @theDrewDag said before:

- Find opportunities and classify them

- How to find golden opportunities ($$)

- How to interpret and explain data

All in this 2nd short thread on Analytics for #SEO 🧵 The 1st thread explaining the most details is right below.

This is one of the most important threads I've ever written because it covers many details.

The 2nd part of this series adds more depth.

The goal is understanding SEO data and solving problems, not being developers.

https://twitter.com/GiordMarco96/status/1588620643737534464

Right now #SEO is obsessed with AI, nothing wrong with it.

The issue is that the industry still lacks a decent data culture.

Why do you ask?

Because we've skipped Analytics and the basics.

Let's see how content websites can improve their efficiency 🧵 AI is quite an advanced application of data and is affected by several problems.

Some of them include:

- content quality
-accuracy of information
- ethics (like the community cares)

Without the foundations, there is little we can do.