Thread by @JosephPutnam

7 Steps to Profitably Growing Your eCommerce Brand This Year

The good news is that it's not 🚀Science.

But it does take the right strategies and consistent execution.

Click this tweet to learn the top strategies you need to grow your brand THIS YEAR. 👇👇👇

Step 1 - Make sure you know your numbers, especially:

✅Variable Costs per Order
✅ Acquisition Costs
✅Operating Expenses
✅ Profit Analysis at Scale
✅MER

Step 2 - Start growing sales by:

✅ Designing high-converting ad creative.
✅ Investing in paid ads (Facebook, Instagram, Google, TikTok, Youtube).
✅ Making sure you're using @triplewhale for better ad data.

Step 3 - Increase profit by:

✅ Building out automated email + SMS flows (Welcome Series, Cart Abandonment, etc.).
✅ Sending 1-2 new email + SMS campaigns per week.
✅ Making sure you're using @klaviyo for email and @PostscriptIO for SMS.

Step 4 - Strengthen your brand by:

✅ Selecting strong brand fonts, colors, etc.
✅ Creating a brand style guide.
✅ Sharing your brand story.
✅ Leading with your mission, i.e. what motivates you to build your brand.

Step 5 - Improve conversions by:

✅ Updating your website with new branding.
✅ Investing in stronger photography (products & lifestyle).
✅ Making your site easy to navigate.
✅ Optimizing for speed.
✅ Testing landing pages.

Step 6 - Double down on organic social.

✅ Instagram Reels.
✅ TikTok videos.
✅Youtube content.

Step 7 - Start doing influencer outreach.

✅ Build relationships with creators.
✅ Share products, no strings attached.
✅ Ask to repurpose content.
✅ Do affiliate deals.

If you have any questions about how to execute these steps at a high level, send me a DM.

For everyone else—what would you add to this list as a top growth strategy for 2022?

#letsGROW