If you're running ads for an apparel brand, make sure you don't sleep on DPA Prospecting Campaigns.

We consistently use them to get some of our best returns for brands at the top of the funnel.

Here's the formula that's working for us right now... 👇👇👇 First, make sure you're going broad with your targeting.

We set most of ours to target men and women 18-65+ in the United States.

Yes, it's broad, but Facebook knows how to find your people, as long as you give it enough budget.

It took me years to learn an incredibly valuable business lesson, i.e. the difference between visionary entrepreneurs and integrators.

Knowing the difference can be the difference between your business stalling out and your business taking off. 🚀

Here's why. 👇 Visionaries, as you might imagine, are entrepreneurs who see the big picture and are constantly coming up with new ideas.

They see into the future and have lots of ideas and big dreams.

DTC #eCommerce Monday Marketing Update

Have you been wondering what #marketing strategies are working the best right now for @Shopify stores?

Here's the answer... 👇👇👇 #1: Organic Social
Organic social is still a great way to reach customers and to get "free" traffic to your site.

Regular IG traffic and engagement is⬇️, but brands we're working with are getting the best results from being active on stories, Reels, and TikTok.

7 Profit Metrics Every eCommerce Store Should be Measuring

Knowing these metrics will help you grow profitably. 💰

Without them, you can end up losing a lot of money and wondering where it all went. 💸

Keep reading to learn more. 👇 #1: Gross Profit Margin
First up is gross profit margin which is net sales minus the cost of goods sold divided by revenue.

Gross profit margin tells you how much you have left over after paying for the cost of goods being sold.

To grow a Shopify store, you don't need super complicated funnels. You just need to

✅Go hard on 1 social channel, probably IG or TT
✅Run paid ads on 1-3 channels (FB/IG, Google, TT)
✅Build out automated email + SMS flows
✅Send 1-2 new email + SMS campaigns per week Store owners mess up when they try to do everything and then end up not doing anything well.

You're not going to be able to do Instagram AND TikTok AND Youtube...until you have a team.

So until that happens, keep it simple, pick 1, and go hard.

Cash flow management can make or break your DTC eCommerce store growth. 💰

Here's why... 👇👇👇

#marketing #growth #DTCeCom First off, eCommerce stores are CASH HUNGRY.

You need cash to purchase INVENTORY and you need cash to pay for ADS.

In a given month, you may need $50k to buy more inventory and another $25k+ in ad spend, while also needing additional money for operations.

Have you ever wanted to rank your @shopify store higher in search engines to get more FREE traffic from Google?

If so, here's exactly how to do it... 👇👇👇 First, start by using kwfinder.com to find out what people are searching for.

Type in "baby wrap" for example to find out people are searching for things like "best baby wrap carrier," "fabric baby carrier," etc.

Is your #eCommerce store making as much as it could from email + SMS marketing?

If not, here are 5 ways to make MORE from your email + SMS marketing this year... 👇 #1: Use a Pop Up to Grow Your Email + SMS Lists

First up, make sure you're using a pop up to grow your email + SMS lists.

We prefer the @PostscriptIO pop up for this to collect emails and phone numbers.

Pro Conversion Rate Optimization Tip (#CRO) for @Shopify Store Owners

Make sure you pay attention to where you experience a drop off (or improvement) after you make changes to your site, in order to improve conversion rates.

Here's how... 🧵 Let's say you raise your price or stop offering FREE SHIPPING in your banner.

Whatever it is, you'll want to pay attention to this section in your Analytics tab in @Shopify. 👇

We've all heard about @simonsinek's Ted Talk about starting with WHY.

But how many DTC eCommerce brands are starting with their WHY?

Sure, you want to make money.

That's great.

But WHY are you bringing your brand into the world.

What's your goal?

What impact are you looking to have?

What's your purpose?

What's your cause?

21 Ways to Grow Your eCommerce Store THIS YEAR 1. Design and test more high-converting ad creative.

7 Steps to Profitably Growing Your eCommerce Brand This Year

The good news is that it's not 🚀Science.

But it does take the right strategies and consistent execution.

Click this tweet to learn the top strategies you need to grow your brand THIS YEAR. 👇👇👇 Step 1 - Make sure you know your numbers, especially:

✅Variable Costs per Order
✅ Acquisition Costs
✅Operating Expenses
✅ Profit Analysis at Scale
✅MER