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Daniel K Cheung (He/Him) Profile picture
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May 12 • 9 tweets • 5 min read
Hi, I'm Dan.

Here are a few things about me:
• born🇭🇰
• raised🇦🇺
• married to🇰🇷

I share things to do with #SEO and my DMs are open so if you have a question about search or working in search, ask me!

Here are a few of my threads👇
Copy my 🦺 technical SEO checklist to audit your next Wordpress website 👇

How to using a 🌊 rising tide strategy of long tail keywords to rank your website for competitive head terms👇

21 reasons why having your own website will give you an 🚀 advantage when applying for a junior SEO role👇

Steal the exact content brief methodology we use at the agency (guaranteed to cut down on re-writes and editing)👇

A curation of 📚 interesting reads covering a wide range of topics ft:
@LidiaInfanteM
@ChouinardJC
@JonasSickler
@ichbinGisele
@WillHobson
@Jammer_Volts
@TheCoolestCool
@digitalquokka
@NikkiRHalliwell
@RyanJones
@JuliaEMcCoy

👇
Three examples of how investing in onsite content got juicy links and/or actual paying customers👇

How to set up Help A Reporter Out (HARO) as a source to earn 🏆 links👇

How to get FAQpage rich results (and 7 things you should know before trying)👇

• • •

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More from @danielkcheung

Daniel K Cheung (He/Him) Profile picture
May 14
"I have nooooo idea what to do with all this @screamingfrog information" - @danielkcheung, circa 2018-2020

If you want to learn to do some #technicalseo with one of the best crawling tools out there, here is a 🧵for you. Image
.@screamingfrog is a crawler that you download and install onto a local or virtual machine. It allows you to crawl almost any website.

I use it as part of my technical seo audit and their customer service is 🔥

However, the initial learning curve is steep. Image
If you've looked at a finished @screamingfrog crawl and felt overwhelmed - you're NOT alone.

I, and many others, were in your EXACT shoes.

It's ok
You've got this💪🏽

⏩ Here a 9 tips to make your life with Screaming Frog easier, more enjoyable, and F-U-N👇
Read 21 tweets
Daniel K Cheung (He/Him) Profile picture
May 13
This is a FAQpage rich result as displayed on the SERPs.

In this 🧵I'm going to show you how you can do it yourself.
For those who already know how to get FAQpage rich result using FAQPage markup, skip straight to the inserting🔗into your JSON-LD part - I've got a blog post on it👇
danielkcheung.com.au/links-in-faq-s…
First, what is a FAQpage rich result?

"A Frequently Asked Question (FAQ) page contains a list of questions and answers pertaining to a particular topic. Properly marked up FAQ pages may be eligible to have a rich result on Search" - Google documentation👇
developers.google.com/search/docs/ad… Image
Read 27 tweets
Daniel K Cheung (He/Him) Profile picture
May 13
Do you want to use Help A Reporter Out (HARO) to land links?
HARO is a free service provided by Cision that enables journalists and PR sources to collaborate.

That is, journalists seek commentary from a source and in return, you *may* get a backlink from the publication they write for.
Anyone can sign up to HARO as a PR source. And it is completely FREE.

There is a paid version but in all honesty, you do NOT need it.

1. Go on, sign up now👇

helpareporter.com/subscriptions/…
Read 19 tweets
Daniel K Cheung (He/Him) Profile picture
May 13
There are *very few things* you have control over in SEO. The depth, quality and expanse of your content is one of these.

Here are 3 examples of how onpage/onsite SEO produced results.

🧵 ..
1/ I researched and published popular wedding venue content for a wedding photographer. We chose venues that would align with his target audience (re: budget, values and visual style).

It took a few months to rank👇 Image
Even throughout COVID and lockdown, the page continued to get organic traffic from searches from potential customers.

More importantly, I *know* my client has booked weddings from this onsite content. Image
Read 12 tweets
Daniel K Cheung (He/Him) Profile picture
May 12
What is one thing hiring managers look for when recruiting for a junior SEO position?
✔️ Transferrable skills + experience
✖️ College degree
✔️ Direct experience

But you may not have direct experience - let's solve that right now!

A 🧵 for those of you who are thinking of moving joining the SEO profession 👇
Having your own website teaches you empathy.

Eg, when you realise GoDaddy/Bluehost is a 💩 and need to migrate to another host.

You will realise that it is not so easy.

Can you imagine how confusing and frustrating it is for non-tech business owners?
Read 16 tweets
Daniel K Cheung (He/Him) Profile picture
May 11
How to rank for a head term keyword via long tail keywords, without link-building, for new niche websites, service-based businesses, and any type of website.

🎁Plus a bonus FREE @googledocs content brief template.

🧵👇
First of all, head terms are popular searches.

For example:
▪️ wedding dress
▪️ bitcoin
▪️ credit card
▪️ iPhone
▪️ SEO freelancer
▪️ dentist near me
▪️ jeans

But here's the thing: ranking for head terms are f*cking competitive. Like seriously 💀😅
Eg, using @semrush, "wedding dresses" has a global search volume of 1.2 million PER MONTH and the regional breakdowns are *very* respectable.
Read 26 tweets

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