Thread by @GiordMarco96

There are some factors to take into account when creating content.

Content outlines, briefs and templates give you a good way to minimize misunderstandings.

A short thread about processes in #SEO content creation.

Let's explain what all these terms are plus some examples.

Content briefs are essentially an overview, you define the purpose, audience and general guidelines for an article.

A good template is this one (by @danielkcheung):

https://twitter.com/danielkcheung/status/1524314795356221440

@danielkcheung So briefs are your war strategy, and what you need to succeed.

The example I provided before is a very good one.

One problem is when you have to work with 100+ articles and of course, no way I am going to do it 100 times.

@danielkcheung Before I give you the solution, let's focus on content outlines.

Outlines define the structure, what should be inside the article and possibly some short sentences explaining every heading.

@danielkcheung Here follows the example of a possible template. I use Google Docs for outlines

contentpowered.com/blog/create-bl…

@danielkcheung Content outlines are the war tactics, the briefs are your war strategy.

This process is very manual, it's hard to scale it...

And that's where we introduce our last resort, templates!

@danielkcheung Templates are nothing else than a shortcut for content creation.

You don't need to create 100 separate briefs and outlines for your listicles.

Create one example for all the listicles with some flexible rules.

@danielkcheung Templates can even replace outlines since you could just merge them.

If I have to create 100 listicles with the same structure, I just create 1 brief and 1 outline/template.

So it's just 2 files I am creating in Google Docs.

@danielkcheung Templates can be simple draft pages too actually. You can create a draft and use it as a reference for your listicles, that's a template.

In this thread, I am not focusing that much on theory but on practical use.

@danielkcheung Your documents should be very accurate, writers can get confused easily.

Define clear requirements and put a lot of examples.

In some cases you don't need writers, you have to write the content by yourself.

Some content websites can afford that.

@danielkcheung Even in that case, it's very likely that they have a plan of action and not just a list of random posts to publish.

Keyword/Topic Research makes the difference but how you implement what you know is crucial.

@danielkcheung As it's often said, focus on one topic first, then expand.

Fight on one front first, attack the others if you're already winning.

It doesn't make sense to target 4 topics with a new website.

@danielkcheung Follow me for threads, tips and case studies (coming soon) about SEO, content and #Python/data.

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First time I forget to put the 🧵