Evergreen content is one of my favorite #SEO topics.
It's super crucial for publishers and especially for niche websites.
A short thread about its relevance and why you should master research. π§΅
It's super crucial for publishers and especially for niche websites.
A short thread about its relevance and why you should master research. π§΅
Evergreen refers to content that is not time-sensitive and is not particularly subject to seasonality or timeframes.
Search demand is constant through the years. They usually tackle recurring problems or super generic topics.
Search demand is constant through the years. They usually tackle recurring problems or super generic topics.
This type of content makes it easy to apply some advanced principles, as you want them to last.
Having good authors, good syntax with proper entities and a clear internal linking is the bare minimum for me.
This is very simple once you know the niche very well.
Having good authors, good syntax with proper entities and a clear internal linking is the bare minimum for me.
This is very simple once you know the niche very well.
The best way to find evergreen topics is once again to know what you're talking about.
Coping competitors can be enough in some cases but you'll miss a lot of untapped opportunities.
Do your research and try to understand what you're missing.
Coping competitors can be enough in some cases but you'll miss a lot of untapped opportunities.
Do your research and try to understand what you're missing.
New publishers should focus their efforts on evergreen content first.
News requires more writing capacity and brings way fewer results, especially in crowded markets.
I recommend writing news content later on!
News requires more writing capacity and brings way fewer results, especially in crowded markets.
I recommend writing news content later on!
Niche websites want content that is evergreen.
A bad example is given by the majority of videogame guides.
They are super popular at first, then their traffic tends to flatten until it gets progressively thinner.
Everything that is tied to a timeframe is not reliable.
A bad example is given by the majority of videogame guides.
They are super popular at first, then their traffic tends to flatten until it gets progressively thinner.
Everything that is tied to a timeframe is not reliable.
Don't get me wrong, evergreen content should be combined with news if your website supports this type of content.
It's always safer to mitigate the risk while putting more effort into what's reliable.
This claim may not be valid for all large publishers.
It's always safer to mitigate the risk while putting more effort into what's reliable.
This claim may not be valid for all large publishers.
Research is extremely important and there's no superior way to do it.
I usually check GSC, Semrush and use some Python scripts to glue data together.
There's a manual part too, it's impossible to do it all with a machine.
I usually check GSC, Semrush and use some Python scripts to glue data together.
There's a manual part too, it's impossible to do it all with a machine.
Long content reigns supreme for a lot of evergreen content imho
Since the introduction of passage ranking, it's more and more convenient to have ultimate articles rather than a lot of them.
If you have the doubt, you can just check the SERPs to see who's ranking.
Since the introduction of passage ranking, it's more and more convenient to have ultimate articles rather than a lot of them.
If you have the doubt, you can just check the SERPs to see who's ranking.
Nurture author bios, build social signals and publish as much as you can, without sacrificing quality.
It takes a lot of time to create a powerhouse but it's worth it!
It takes a lot of time to create a powerhouse but it's worth it!
Evergreen content doesn't need to be boring and manual.
You can and should write templates and outlines for everything.
As long as they make sense for the writers and they automate part of the job.
You can and should write templates and outlines for everything.
As long as they make sense for the writers and they automate part of the job.
Follow me for threads, tips and case studies (coming soon) about SEO, content and #Python/data.
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