Joe Putnam Profile picture
May 31 β€’ 7 tweets β€’ 2 min read
Is your #eCommerce store making as much as it could from email + SMS marketing?

If not, here are 5 ways to make MORE from your email + SMS marketing this year... πŸ‘‡
#1: Use a Pop Up to Grow Your Email + SMS Lists

First up, make sure you're using a pop up to grow your email + SMS lists.

We prefer the @PostscriptIO pop up for this to collect emails and phone numbers.
#2: Make Sure You're Doing SMS Marketing

I'm shocked at how many brands aren't doing SMS yet b/c SMS open rates are 90%+ and you can make 20% of your revenue from SMS marketing.

Make sure you start SMS right away if you're not already doing it.
#3: Send to Your List More Often

If you're doing $1M+ per year in sales, you need to send a new campaign AT LEAST once per week.

If not, you'll end up leaving money on the table.
#4: Build Out Strong Automated Flows

The great thing about flows is that they literally make you money while you sleep.

Make sure you build out strong flows so you earn as much as possible from email + SMS automation.
#5: Work with an Expert Team

It's hard to do email + SMS by yourself because you have to come up with ideas, plan campaigns, and do all the work.

It's much easier to work with a team of experts so you can focus on the other 1 million things you need to worry about.
If you're looking to make more from your email + SMS campaigns in 2022, we have a team of experts at ConversionEngine.com who are ready to help.

Just book a call, and we'll explain how we help brands make AT LEAST 30% of their revenue from email + SMS.

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More from @JosephPutnam

Jun 1
Have you ever wanted to rank your @Shopify store higher in search engines to get more FREE traffic from Google?

If so, here's exactly how to do it... πŸ‘‡πŸ‘‡πŸ‘‡
First, start by using kwfinder.com to find out what people are searching for.

Type in "baby wrap" for example to find out people are searching for things like "best baby wrap carrier," "fabric baby carrier," etc.
Now that you know what people are searching for, make a list of terms you want your core pages to rank for.

The key here is to go a little more broad than you might initially think.

Let me explain...
Read 15 tweets
May 20
Pro Conversion Rate Optimization Tip (#CRO) for @Shopify Store Owners

Make sure you pay attention to where you experience a drop off (or improvement) after you make changes to your site, in order to improve conversion rates.

Here's how... 🧡
Let's say you raise your price or stop offering FREE SHIPPING in your banner.

Whatever it is, you'll want to pay attention to this section in your Analytics tab in @Shopify. πŸ‘‡
Let's assume conversion rates go down.

Are fewer people adding products to their cart, are fewer reaching checkout, or are fewer completing their checkout?
Read 10 tweets
May 18
We've all heard about @simonsinek's Ted Talk about starting with WHY.

But how many DTC eCommerce brands are starting with their WHY?

Sure, you want to make money.

That's great.

But WHY are you bringing your brand into the world.

What's your goal?

What impact are you looking to have?

What's your purpose?

What's your cause?
Let's say you're starting an outdoor brand.

What's your WHY? What are you looking to accomplish? What kind of impact would you like to have?
Read 9 tweets
May 18
21 Ways to Grow Your eCommerce Store THIS YEAR
1. Design and test more high-converting ad creative.
2. Start running TikTok ads.
Read 22 tweets
May 11
7 Steps to Profitably Growing Your eCommerce Brand This Year

The good news is that it's not πŸš€Science.

But it does take the right strategies and consistent execution.

Click this tweet to learn the top strategies you need to grow your brand THIS YEAR. πŸ‘‡πŸ‘‡πŸ‘‡
Step 1 - Make sure you know your numbers, especially:

βœ…Variable Costs per Order
βœ… Acquisition Costs
βœ…Operating Expenses
βœ… Profit Analysis at Scale
βœ…MER
Step 2 - Start growing sales by:

βœ… Designing high-converting ad creative.
βœ… Investing in paid ads (Facebook, Instagram, Google, TikTok, Youtube).
βœ… Making sure you're using @triplewhale for better ad data.
Read 9 tweets

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