Reading marketing newsletters is a smart way to learn faster.

Here are the top 15 you need in your inbox today:
1. Marketing Examples

"There is no such thing as a new idea... We simply take a lot of old ideas and put them into a sort of mental kaleidoscope." Mark Twain

Need to spark the muse for your mktg campaigns?

@GoodMarketingHQ is a creative springboard.

marketingexamples.com/newsletter
@GoodMarketingHQ 2. Foundation Inc

Not to blow our own horn...

But if you want an in-depth look into the strategies top B2B and Tech companies use to achieve success...

Then this is for you.

You'll get exclusive access to marketing case studies every Tuesday.

content.foundationinc.co/insights-1
@GoodMarketingHQ 3. The Menu

@amandanat intertwines industry tips with current news on a wide range of topics.

As she says, The Menu is small & detailed— like her.

The best part is how honest she is about her wins and failures.

amandanat.com/subscribe/
@GoodMarketingHQ @amandanat 4. Why We Buy

Marketing is applied psychology.

And if you want to understand the inner workings of the mind and what triggers decision-making...

You need to read @KateBour's Why We Buy.

customercamp.co/newsletter/
@GoodMarketingHQ @amandanat @KateBour 5. Marketing Examined

@alexgarcia_atx sends tips to optimize your marketing performance.

Marketing Examined serves as a swipe file of ideas and research snippets to ignite your inventiveness.

marketingexamined.com
@GoodMarketingHQ @amandanat @KateBour @alexgarcia_atx 6. Marketing Brew

Marketing is an ever-changing landscape.

The speed of technological breakthroughs in the field makes it hard to stay up-to-date.

But with Morning Brew, it's easier.

In your inbox, you'll receive bite-size news shaping the industry.

marketingbrew.com
@GoodMarketingHQ @amandanat @KateBour @alexgarcia_atx 7. Very Good Copy

If you are in marketing, you need to understand the art of influence.

Subscribers to @VeryGoodCopy obtain a weekly micro-article designed to teach 1 persuasion principle or technique at a time.

verygoodcopy.com/#welcome-1
@GoodMarketingHQ @amandanat @KateBour @alexgarcia_atx @VeryGoodCopy 8. The Daily Carnage

With that name, you know this one will be irreverent & fun.

The DC is a daily newsletter, but you won't get spammed with salesy content.

Instead, you'll love the casual way Carney brings you best practices.

carney.co/daily-carnage/
@GoodMarketingHQ @amandanat @KateBour @alexgarcia_atx @VeryGoodCopy 9. Hubspot

HubSpot has to be on the list if we're talking about marketing.

The #1 reason why you should subscribe to HubSpot's emails is that they seem to know the trends before they are trends

hubspot.com/email-subscribe
@GoodMarketingHQ @amandanat @KateBour @alexgarcia_atx @VeryGoodCopy 10. TL;DR

TL;DR encompasses a wide variety of marketing methods to reach consumers online.

From social & organic to paid and email, this newsletter covers all.

tldrmarketing.com
@GoodMarketingHQ @amandanat @KateBour @alexgarcia_atx @VeryGoodCopy 11. Really Good Emails

RGE is a curated weekly newsletter about email marketing and design.

Every brand needs to leverage email to build relationships with leads.

That's what makes RGE a must-read.

reallygoodemails.com
@GoodMarketingHQ @amandanat @KateBour @alexgarcia_atx @VeryGoodCopy 12. Work The Funnel

"Show, don't tell" is one of the most important guiding principles of marketing.

Therefore the value of WTF— @ccmarce_writes takes you into a journey through the steps marketers took to build successful brands.

chantellemarcelle.com/marketing-news…
@GoodMarketingHQ @amandanat @KateBour @alexgarcia_atx @VeryGoodCopy @ccmarce_writes 13. The Hustle

It can be argued that The Hustle isn't a marketing newsletter, but we beg to differ.

Besides the daily dose of breaking news across advertising, business and tech...

You won't find a better source to fire up your headline writing muscles.
thehustle.co
@GoodMarketingHQ @amandanat @KateBour @alexgarcia_atx @VeryGoodCopy @ccmarce_writes 14. @mrsharma DTC Newsletter

If you're in the e-commerce space this is the only resource you need.

Nik is a top growth-marketer and every Sunday, he shares resources and frameworks he's used to scale leading DTC brands.

nik.co/subscribe
@GoodMarketingHQ @amandanat @KateBour @alexgarcia_atx @VeryGoodCopy @ccmarce_writes @mrsharma 15. #SEOFOMO!

We're always advocating about the importance of SEO for any content strategy.

It's an investment that'll keep paying dividends years from now.

@aleyda's emails are packed with tactical lessons to organically grow your website traffic.

subscribe.page/s/seofomo?rh_r…
@GoodMarketingHQ @amandanat @KateBour @alexgarcia_atx @VeryGoodCopy @ccmarce_writes @mrsharma @aleyda We hope you've found this thread helpful.

And if you’re looking to reach B2B marketing leaders, agency owners, and SaaS/tech founders, consider sponsoring our newsletter.

Just comment “Create Culture” and we’ll be in touch!
@GoodMarketingHQ @amandanat @KateBour @alexgarcia_atx @VeryGoodCopy @ccmarce_writes @mrsharma @aleyda Thanks for staying till the end.

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More from @FoundationIncCo

Jul 6
Amazon, Nike, and Hubspot use one strategy to alter human behavior dramatically:

Nudge Theory.

What is it, and how you can apply it to drive more sales:
Decision-making never happens in isolation.

It's influenced by how choices are presented.

And one way to alter choice architecture is by adding nudges— small suggestions and positive reinforcements that change behavior in predictable ways.

Simply put…
Nudging is the process of designing choices in ways that appeal to people so much that a decision becomes inevitable.

Richard Thaller and Cass Sunstein introduced the term in their 2008 book: 'Nudge: Improving Decisions About Health, Wealth, and Happiness.’
Read 18 tweets
Jun 14
No money? No excuses.

How Warby Parker built their eyewear empire with a shoestring marketing budget (and you can too):
4 friends. 1 mission... Disrupt the eyeglass industry by defeating the tyranny of Luxottica.

You see...

In 2010, this company owned 80% of all the major brands.

They were making up to 2,000% in profits.

From Rayban & Oakley to Lenscrafters and Pearle Vision…
Luxottica controlled everything.

This monopoly drained the pockets of the avg. Joe⸺

An injustice experienced by
Dave Gilboa.

He lost his glasses and the price for the pair he wanted was $700.

Why should he pay such an absurd amount?

That question changed it all…
Read 24 tweets
May 19
Lego is one of the most iconic brands of all time.

Brick by brick, it has conquered the hearts of generations.

Here are 9 lessons from Lego's marketing that will help your brand stand the test of time:
Lego's legacy stretches back to 1932.

Ole Christiansen was a Danish carpenter who began making wooden toys for his sons.

The love of his children for his creations sparked the idea to sell them.

He knew other kids would enjoy them too.

Only problem: what to name the company?
He asked his staff to come up with ideas.

One of them offered the name Lego from the phrase "leg godt," which means: "play well."

In 1949, the first plastic bricks were produced, and the rest is history.

But how have they been able to survive the digital transformation?
Read 19 tweets
May 19
One of the worst pieces of marketing advice is to publish content and wait for your audience to find it.

That’s trash🚮

Smart SaaS brands know the value of distribution and they are using 15+ distribution channels that you may or may not know to win.

🧵
Before we dive into the distribution channels, here are some tips for identifying a profitable distribution channel.
1. Find the channels where your audience hangs out

Your ideal audience is diluted across multiple channels. Identify these channels by validating their usage by your competition.

How?

Go to the channel to discover how much content your competition publishes.
Read 17 tweets
Apr 26
There are 137,345 chrome extensions.

But 99% of them are a waste of time.

Here is a list of the 15 top ones to help you produce better content faster:
1. Wordtune

Writing is thinking.

But often, there's a disconnect between our thoughts and the words on the screen.

This tool translates your ideas into writing by offering new ways to rewrite your sentences and express yourself better.

chrome.google.com/webstore/detai…
2. CoSchedule Headline Analyzer

Creating winning headlines feels like throwing darts in the dark.

You have no idea if you'll hit the target.

This extension removes uncertainty by letting you know how different versions score to choose the best one.
coschedule.com/headline-analy…
Read 18 tweets
Apr 14
The #1 challenge for any B2B:

Lead generation.

3 simple tactics to improve your lead capturing strategy (and grow your business):
To stay afloat in this competitive world, you need more than a good idea.

Only businesses that can effectively capture potential customers' information will achieve significant long-term success in their industry.

Simply put, lead generation is the lifeblood of any company.
To make sure we're on the same page here...

Lead gen is the practice of collecting contact information for potential customers to nurture and sell them your solutions over time.

In short, filling your sales pipeline, so your profit graphs looks like this:
Read 20 tweets

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