Thread by @arvindhsundar

90% of marketing is writing.

Here are my top 5 hacks to make my content grab people by their eyeballs - based on 15+ years in advertising + sales + marketing:

1. Double down on your personality.
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Everyone's a meatsuit on a skeleton.

Your personality's the only thing that's truly yours. (And body odour....)

Use it, macha.

2. Paint a scene for the reader to see.
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You have a dominant way of processing the world around you.

You could lean on sight. Or sound. Or feelings.

Guess what?

Same goes for the rest of the world.

So, describe things a number of senses. (Including smell #bodyodour)

3. Think of your content like a movie.
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Where do you want the focus? What would you cut off?

Do everything you can keep things moving.

4. Make your words and sentences of different lengths.
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Monotony is death.

5. Use emotions.
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Our brains are better suited to process emotion than text.

Why?

Logic takes more energy to process.

And our brain doesn't want to spend energy - for survival reasons.

So... gimme some feelin', yeah?

So, to recap:
1. Use your personality.
2. Paint a picture.
3. Think of your content like a movie.
4. Shake things up.
5. Use emotions.

If you enjoyed this thread:

1. Follow me @arvindhsundar for more traction & conversions by upgrading your brand, messaging & funnels using principles of game design. ⚔️

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