With my latest client who works in the TTRPG space, our goal is to double their non Kickstarter revenue in about six to eight months.

Here are some of the strategies we're gonna use: The first is the one-time offer, where upon making a purchase you grant the customer a one-time offer that they don't get anywhere else.

I've had a long day working on the cohort based course that I'm launching with @auser.

Gonna blow off some steam by... writing 'fascinations' for each key learning outcome in the course.

This is #buildinpublic, marketing, sales and copywriting practice rolled into one.

LFG! What's inside the course #1:

The number one mistake you're making as a tech founder - and how to fix it using a powerful secret from videogames

My day job+business is gamifying experiences.

I've been doing this for over a decade now.

Here are the 9 most important things you need to know about gamifying experiences, in memes: Don't polish a turd.

The 7 Deadly Sins of Gamification: Manipulation
===
If you’re gamifying an experience, you have an ethical responsibility to act in the player’s benefit.

There’s even an Open Gamification Code of Ethics by @DaveRage that outlines some key responsibilities.

In simple terms: Put The Player First.

The easiest way to hit your goals:

Gamification. ⚔

Master it and you'll become unstoppable.

This thread will get you started: What is Gamification?
===

Gamification is the art & science of upgrading experiences to be more game-like.

Gamification:

• Uses techniques, elements & psychology from games

• Hacks our neurochemistry

• Changes our behaviour & motivation

• Makes things fun (҂◡̀_◡́)ᕤ

If you're not getting the traction you want, fix these 6 problems first: There are 3 External Problems that everyone’s facing:

• The Signal To Noise Ratio
• Attention Attrition
• Lazy Brains

Retaining customers > Finding new customers.

Here are six psychological secrets of building sticky experiences: Sticky Secret: Kill Friction.
---
Attention is fragile.

One speedbump, it’s gone.

Kill anything that slows your core loop.

Marketing cheat-sheet for techie founders: ✅ Be yourself.
---
• Amplify the parts of you that your audience would like.

• Don't copy others or build a fake persona.

• Don't air dirty laundry.

There are 3 Twitters I know: One is a hardcore copywriting and threads of value place. They hustle and sell online.

In this twitter, people wanna be like @blackhatwizardd @OneJKMolina or @writingtoriches.

Building your ecosystem is the most important thing you can do for your business.

Here's how you build it: Channels & Purpose
---
Pick your ecosystem channels based on your audience's preferences and your skills.

Pick one or several channels you will use for:
- Getting discovered
- Building relationships
- Demonstrating authority
- Sales
- Networking
- Helping others (marketing)

✅ Curd Rice
✅ Biryani
✅ The Wedding Feast

These 3 dishes hold the secret to a content strategy that delivers the results you want.

Let's dig in ⬇ Curd Rice
---
At home, we have curd rice every night.

It's a simple dish made of boiled white rice & curd (a fermented yogurt).

We eat it with urugai (pickles), raw onions or sambar (lentil based vegetable stew).

It's a comforting, well known & well received dish.

Me, before 30 threads in 30 days:

Lost
Blind
Alone
Scared
Aimless
Confused
Desperate
Frustrated
No traction
No process
No revenue
Inconsistent
Disconnected
Treading water
Posting to the void
Don't know what to write
Plagued by impostor syndrome
Stuck with theoretical knowledge Me, after 30 threads in 30 days:

Impostor Syndrome is an old friend.
Another $4000 in the bank
Have friends who interact
So many more friends!
Building consistency
Replicable process
Ideas overload
Feel worthy
Went viral!
Connected
Confident
Focused
Capable
Calm

❌ Be interesting.
✅ Be interested.

Here are 9 ways to show your audience you care, on Twitter: Level 1
---
1️⃣ Follow them
2️⃣ Like & comment on their work
3️⃣ RT/QRT stuff relevant to your audience

5 free sites you can use to jumpstart your creativity (especially when you are tired, mentally blocked or short on time): Pop in, type a keyword and find a question to answer at answerthepublic.com

20 dead-simple ways to communicate how you add value to your customers: Context
---
Many founders are awesome at tech/product.

But, they struggle to tell their customers how they add value.

So, I put together 2 lists of simple phrases you can use as a starting point to describe how your product adds value to your customers.

Lezzgo!

5 business experiments for the next 5 days: 1. Simplify your pitch.
---
Try this template:

I help (specific audience) (achieve specific goal) (using method)

Play around with different variations when speaking to clients

Record your learnings.

My 5 must reread threads for this week: This thread on growth by @JohnIsBuilding

https://twitter.com/JohnIsBuilding/status/1537095445574389760?t=79kkhRGNiwGsK9R0oSyMVQ&s=19

For founders, solopreneurs, makers, creators, coaches & consultants:

Here's how I got my first 10 consulting clients via LinkedIn (with step by step instructions and templates): Step 1: Prime your LinkedIn profile
---
• Flesh out your profile.

• Post a high value content that people would pay for, once a day.

• Make a swipe file of comments and ideas you can use later.

Since I started my growth consulting business, I have studied over 300 brands.

These are the 12 truths I have learned: Sales vs. Marketing.
---
In the beginning, you're a sales driven organization. If you sell, you survive.

After your survival is sorted, look at marketing. Not before.

Apple sells design.
Prada sells exclusiveness.
Patagonia sells a lifestyle.

We don't buy the thing. We buy the feeling.

Here's how you sell feelings: Figure out your initial direction for your brand.

https://twitter.com/arvindhsundar/status/1537866528971862016

I invested:

• In 100+ books
• A Masters Degree
• 15 years of professional practice
• And over $100,000 in my education

To learn one thing:

To sell more stuff, sell it with a story.

Here's my template for a story that sells: This is not a thread for you to lay back and blitzscroll through.

Write the answers as you go along and reply with your story.

First 100 stories in replies get critique & feedback from me.