When looking at ad performance, don’t just look at the ad as a whole.

Break it down and see what creatives, main texts, headlines, descriptions, CTAs, and landing pages are working the best.

Automate these reports and keep building on the learnings.

#metaads
You can automate reporting in Facebook ads reporting for free. I personally think it’s trash but ok if you want general performance.

I personally use Google Data Studio and pull in FB performance using a GDS data connector like Supermetrics (my fave) or Funnel.
I’ll post a substack soon on how to set this up.

Data connector is a paid tool but worth it in my option.

Side note:
You can pull in any Google platform data (ads, analytics, console, etc.) into GDS for free.

Can also pull in any data from platforms that give you API access.
Think CoinGecko has an API connection if you want to track them coins.

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More from @BowTiedIndomRex

Jun 7
How to retarget your email lists/segments with Facebook ads:

Import your list/segment by creating a new audience via manual upload (use FB template to properly import) or integrate with your email/crm platform using integration.

Can also use zapier if list in in sheet.

⬇️
Now that you have an audience created off your list/segment, use that as your target audience when building out a new conversion focused campaign.

Can also use your list/segments as a source for creating lookalike audiences to use in prospecting efforts.

Plus… ⬇️
You can also combine specific list segments with a matching pixel audience to make a strong target audience.

Example: combine list of purchasers last 30 days with a pixel custom audience of purchasers last 30 days

Helps fill gaps audience caused by IOS.

Run with email and💰
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