Ecom destroyer #facebookads Subscribe to my Substack for paid social content no one talks about.
Nov 4, 2022 • 4 tweets • 2 min read
Here’s a spending strategy that can help you scale during high competition times like Black Friday:
- Use top ads + targeting
- Use stupid high budgets
- Very low bids
- Accelerated spending
- Auto rules at ad set and ad level (turn off low performers daily, reset next day)
⬇️
The campaign shouldn’t start spending after launch.
Gradually increase bids every hour or two until you start spending.
Goal is to beat out competition early/at low cost,then let retargeting campaigns drive purchases if they didn’t already convert in prospecting.
Jun 7, 2022 • 4 tweets • 1 min read
How to retarget your email lists/segments with Facebook ads:
Import your list/segment by creating a new audience via manual upload (use FB template to properly import) or integrate with your email/crm platform using integration.
Can also use zapier if list in in sheet.
⬇️
Now that you have an audience created off your list/segment, use that as your target audience when building out a new conversion focused campaign.
Can also use your list/segments as a source for creating lookalike audiences to use in prospecting efforts.
Plus… ⬇️
Jun 6, 2022 • 4 tweets • 1 min read
When looking at ad performance, don’t just look at the ad as a whole.
Break it down and see what creatives, main texts, headlines, descriptions, CTAs, and landing pages are working the best.
Automate these reports and keep building on the learnings.
#metaads
You can automate reporting in Facebook ads reporting for free. I personally think it’s trash but ok if you want general performance.
I personally use Google Data Studio and pull in FB performance using a GDS data connector like Supermetrics (my fave) or Funnel.
