Much has been tweeted on strategy. @Chxta did a brilliant thread on it. @AishaYesufu skirted around messaging in her tweet on Obi's programme. Lack of both has made tweets of some OBIdients I read problematic- I won't call them toxic.
What's strategy? What's messaging?
What's strategy? What's messaging?
First, the main problem I see is that some OBIdients are stuck in the #Endsars mode and have left their pedals on the firing highs! Social campaigns aren't much about winning numbers. Political contest for power is different; it is about numbers. The more, the merrier.
When you support a candidate, your STRATEGY is all about positioning your candidate; it is about WHEN and HOW to position him/her. Having established the WHEN, you then look at the HOW - the TACTICS - the tools for implementing strategy.
How do you position your candidate? By selling his market: goals, mission, achievements, programmes.
Remember the purpose of strategy is to win more numbers.
You don't increase numbers by becoming problematic and conflicted, becoming a polypath, etc.
Remember the purpose of strategy is to win more numbers.
You don't increase numbers by becoming problematic and conflicted, becoming a polypath, etc.
What you say or do that gives your reader the reason to support your candidate is the MESSAGE.
When your message constantly insults others, you are not winning numbers for your candidate.
Good afternoon from the sanctum sanctorum of the shrine
When your message constantly insults others, you are not winning numbers for your candidate.
Good afternoon from the sanctum sanctorum of the shrine
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