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Jun 11 • 6 tweets • 2 min read
#IPL Media Rights

So many Qs coming, so let me quickly answer some…

1) The e-auction won’t be televised.
Why? Because numbers can’t be revealed mid-process and if numbers can’t be shared then there’s nothing to share. : )

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2) E-auction will begin at 11 am Sunday.

In the fray: Viacom, Disney-HotStar, Sony, Zee, Times Internet, SuperSport, FunAsia.

Almost all names are familiar. FunAsia is a content aggregation company with firm footing in FM markets.

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3) Auction will begin for Pkgs A & B. Each incremental bid is of Rs 50 lac for these packages (which will later be increased to Rs 1 cr per bid and more, if need be).

Incremental bids for Pkg C will be at Rs 15 lac and for D at Rs 10 lac (both can be increased as required).

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4) BCCI will not announce anything officially until the auction is completely over, which is likely to happen on Monday evening (but don’t be surprised if it spills into Tuesday).

Once the process is over, BCCI will share details via press release.

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TV contenders: Viacom, Disney, Sony
Digital contenders: Viacom, Disney, Zee
Rest of the World contenders: Times, SuperSport, FunAsia.

(But really speaking, anyone can surprise anyone and bid for any package).

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Also, when e-auction is on, bidders will only see the incremental bids on screens. Not who's bidding it. Full details will come out only after auction is over.

So don't lose sleep. : )

These threads explain everything else.

##



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More from @KShriniwasRao

KSR Profile picture
Jun 12
Why do you think Amazon stayed away from the #IPL media rights auction?

Several reasons probably. Yesterday I shared two probable reasons that came to mind. Let's dig deeper on another point.

Prime has 22-odd million subscribers in India. Second after Hotstar at 46+ million.

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Amazon has invested close to 6.5 billion dollars in their India business operations over the last 7+ years.

They need to infuse further to retain their e-retail market share which stands at close to 30% right now (media estimates).

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Now imagine if Amazon had come to bid for Package B & C in IPL.

They would be looking at an average spend of US& 4 billion approx?

That's 75% of their total business investments in India over the last 7 yrs.

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Read 8 tweets
KSR Profile picture
Jun 9
#IPL numbers...

When BCCI first announced the sale of IPL media rights, the total reserve price -- from where the bidding will start -- was pegged at Rs 32,890 cr.

That number was based on 74 matches per year for five years.

That was just an average count.

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Potential bidders sought clarifications over that number and asked BCCI to give a more exact idea on the possible number of matches every season for the next five years.

BCCI is planning an expansion of IPL. However 2024 is an election year in India.

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Therefore, until 2024, they cannot increase the number of matches -- at least that's what the Board was advised internally.

So what has the BCCI done for now... It has asked broadcasters to take the following into consideration:

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Read 7 tweets
KSR Profile picture
Jun 8
#Thread #IPL #MediaRights

#Viacom & #Amazon

So, as I mentioned in my previous thread, these two players – from the list of ‘Big 5’ – need a separate mention.

For the uninitiated, this is a follow-up on my previous thread, you can read 👇:



(1/25)
First things first. To set the mood for this thread, I’ll recommend listening to the Jeff Bezos song on YouTube, if you haven’t already. It’s a “masterpiece” 😊 ().

Funnily, I keep thinking, Amazon executives will be warming up listening to this.

(2/25)
Just the reference of #Viacom & #Amazon in the same sentence lays down so many subtexts.

It makes us think of so many battles within battles – Reliance vs Amazon, Mukesh Ambani vs Jeff Bezos, e-retail wars, giant market footprints, Forbes rich list, etc etc etc…

No?

(3/25)
Read 25 tweets
KSR Profile picture
Jun 7
#Thread #IPL Media Rights

‘LIGHTS, CAMERA… AUCTION’

We’re fast approaching the Sunday, June 12, when action (actually, auction) begins. 12 parties have bought the Invitation To Tender (ITT). 11 are expected to come to the bidding table.

(1/25)
‘THE BIG-5’

While there are close to a dozen contenders in play, the big piece of action is more likely to revolve around what I’m now calling: ‘The Big-5’ – Viacom-led JV, Disney-Hotstar, Sony, Amazon & Zee.

Today’s about these ‘big’ names.

(2/25)
‘NOT JUST ABOUT CRICKET’

Why are these ‘Big 5’ likely to rule the auctions more than the others? Because, while it’s the cricket rights that are at sale, the bigger picture is not JUST about cricket.

I’ve mentioned this earlier too. Cricket is also the catalyst.

(3/25)
Read 25 tweets
KSR Profile picture
May 28
#Thread -- Time to innovate

The 2022 edition of IPL has reached its business end & two teams, absolutely worthy of playing this season's final, have made it.

The Sunday game promises to be as pleasing as an AR Rahman concert (he'll be performing).

(1/25)
So, while we all look forward to a great Sunday, let's also ponder on the season that went by.

Actually, wait. Why not look back at the 15 years that have gone by.

2023 will mark a new beginning for the IPL.

So let's do a quick rewind.

(2/25)
In 2017, when IPL completed 10 years, I wrote a piece in the Times of India with the headline -- "Not quite a perfect 10".

Some in the BCCI took exception. But I had my reasons.

Here's the link to that piece: IPL 2017: Not quite a perfect 10
timesofindia.indiatimes.com/sports/cricket…

(3/25)
Read 25 tweets
KSR Profile picture
May 9
#Thread

It’s been a while since I did the last one. There’s so much happening right now and I’m only tracking developments and learning. There's a lot coming up.

But for now, here’s something I thought of sharing.

This one is about the players in IPL & their salaries.

(1/25)
There’s so much noise right now about how much will the media rights sale of Indian Premier League (IPL) fetch next month.

I myself have maintained it’ll go north of Rs 60,000 cr. That’s 3.5-fold jump to the current value.

Then, will player salaries also rise and how?

(2/25)
While the industry is all excited about how this is going to play out, here’s some food for thought:

If the rights value (and consequently, the total central revenue pool of IPL) should see a three-fold jump, then shouldn’t player salaries also expect a similar hike?

(3/35)
Read 25 tweets

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