Thread by @Naijavote

Some tips for #MyObi organizers focusing on the north:

1. The north is not monolithic, try to suspend stereotypes - not speaking English does not mean uneducated.
Don’t make divisions worse by acting on tropes

2. Audience mapping & segmentation is key: speak to needs, fears & aspirations e.g., 2 of 7 states with highest number of female led business are Bauchi & Gombe @FATEFoundation what will Obi do to improve business environment?

3. Door to door campaigns are great, use them to build visibility for Obi & Labour Party Logo & to sign up more volunteers. build a data base of volunteers who will eventually be party agents across 170k+ PUs.

4. Pay attention to influencers: peer influence is potent & religious and traditional authorities hold sway if you can get them to buy in

5. Don’t be put off by naysayers & don’t ignore ANY state regardless of how impenetrable the states/communities seem. Put in the work by listening carefully & engaging honestly.

6. Create cells to share lessons e.g.’ what messages are resonating (& where) and also what has backfired. Remember though that the audiences have different needs, fears & aspirations

7. In 2019 Kaduna had more registered voters than Rivers yet we keep hearing ‘The states needed to win are Lagos, Kano & Rivers.’

Katsina & Rivers are peers at about 3.2M registered voters.

Gist: examine popular narratives/beliefs about elections/politics

8. Start selling Labour sak…we don’t need a president without allies in the states and legislature