Thread by @semrush

Hello SEO friends! 👋 I'm Alizée, a freelance SEO consultant with a passion for specialty coffee and knitting.
I'll be taking over the #SEOthread today to talk about using #searchintent to optimise product pages 🤓
So get cozy, grab a notepad, and read on! 😉↓ @AlizeeBaudez

First things first, search intent is the purpose of a user’s search.

There are 4 type of search intent:
→ Navigational = find something or a website
→ Informational = research
→ Commercial = compare options
→ Transactional = buy, complete an action

#SEOthread @AlizeeBaudez

Do you notice how information, commercial and transactional search intent coincide with the buyer's journey?

You want your website's content to take the user through each step of the journey.

Ex: blog posts, homepage information, product details, etc.

#SEOthread @AlizeeBaudez

So, where does your product page fit in this process?

It can be visited at any stage of the buyer's journey, but your product page is here to sell. You want to optimise it for the decision stage, with transactional keywords.

#SEOthread @AlizeeBaudez

How to optimise your product page for transactional queries?

1️⃣ Check out what queries the page is already ranking for on Google Search Console

2️⃣ Extend your keyword research to transactional queries

3️⃣ Implement optimisations

#SEOthread @AlizeeBaudez

1️⃣ On Google Seach Console:

Look at keywords that drive traffic to your product page. Can you already see a search intent trend?

Export keywords and define a search intent for top ones. You can use a spreadsheet or Semrush's keyword research tools.

#SEOthread @AlizeeBaudez

How to easily spot a transactional keyword?

Look out for the words “buy”, “for sale”, “price”, “cost”, “supplier”, “quote”, etc.

#SEOthread @AlizeeBaudez

2️⃣ Now you have deciphered what brings your users to your product page, it's time to adjust and broaden your horizons!

We'll do this by doing a bit of keyword research, just to make sure what we're changing is in line with what our users need.

#SEOthread @AlizeeBaudez

I often use the Semrush Keyword Magic Tool to find related queries and filter the results by search intent, keeping only the transactional ones.

Pick a few of the best ones according to your usual keyword research criteria.

#SEOthread @AlizeeBaudez

Implement your keywords where it matters the most.

Make sure the keywords you end up with are in the page title, the meta description, the headings of the page. Include them in bold in your paragraphs, optimise your copy in the best way possible.

#SEOthread @AlizeeBaudez

💡 Extra elements to consider on your product page:

→ Have a clear CTA for your product
→ Keep the page design simple and effective
→ Go to the point in your copy
→ Include reassurance elements (reviews, payment options, delivery, use cases...)

#SEOthread @AlizeeBaudez

Thanks for reading through! 🙏 Let me know your thoughts → @AlizeeBaudez
I'm a Freelance SEO Consultant based in France & I help creative entrepreneurs all around the world grow their organic traffic in a sustainable way.

To hire me, visit👇
bit.ly/3HjtyTD.

#SEOthread