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Jun 21 14 tweets 10 min read
Hi, folks! @dana_nic0le here, a freelancer who writes articles and copy for landing pages and ads.

Today, I’m teaching you about Featured Snippets and how you can increase your chance of ranking for them😎@dana_nic0le #SEOthread Image
Ranking in Featured Snippets is a great way to:
📈Get more clicks to your site
🤩Take up more real estate in the SERPs
💰Increase conversions on your BoFu pages (by driving more targeted traffic)

So, how do you do it?

@dana_nic0le #SEOthread
First, find keywords (that you’re already ranking for) that have Featured Snippets.

The easiest way to do this is to use @semrush (but I’ll show you another way in case you aren’t a user…yet 😉)

@dana_nic0le #SEOthread
In your @semrush dashboard, go to Keyword Research > Position Tracking > Featured Snippets.

This shows which keywords you’re ranking for that have a Featured Snippet.

Zone in on your first-page keywords.
@dana_nic0le #SEOthread Image
If you don’t have @semrush, manually search your top keywords in incognito mode to see which ones have Featured Snippets that you don’t own.

@dana_nic0le #SEOthread
Next, dig into the type of content ranking in the Featured Snippets. We’ll focus on three popular types of Featured Snippets today:
👉Lists (ordered/unordered)

@dana_nic0le #SEOthread
If the current Featured Snippet is a paragraph, write a paragraph of text (40-50 words) within your content that concisely answers the query better than what is already ranking.

@dana_nic0le #SEOthread Image
If the current Featured Snippet is a list, click to see how the site formats the list. This is usually through numbered headers (H2s, H3s, etc.) or an ordered/unordered list within the content.

Format your content in a similar fashion.
@dana_nic0le #SEOthread Image
If the current Featured Snippet is a table, add a table with relevant info into your content that Google could use for a Featured Snippet.

@dana_nic0le #SEOthread Image
Use the same markup (with unique info, of course!) on your own page.

@dana_nic0le #SEOthread Image
So, why do we want to make sure our content has the same markup as what’s already ranking?

Google likes it!

No need to reinvent the wheel.

And now for some tips to make your content even better than the current Featured Snippets…

@dana_nic0le #SEOthread
Tips to make your content better:

⭐Add optimized images near your Featured Snippet content
⭐Make your content concise yet highly descriptive
⭐Add TL;DR (too long, didn’t read) summaries in your content (great for paragraph Featured Snippets)

@dana_nic0le #SEOthread
After updating your content, wait a couple of weeks to see if it takes over the Featured Snippet. If not, revise, test, and repeat.

And that’s it!

@dana_nic0le #SEOthread
When I’m not writing and optimizing, you’ll find me cooking up new recipes, going for walks with my dog, and reading thriller novels.

Thanks for joining me today!

@dana_nic0le #SEOthread Image

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More from @semrush

Jun 24
Are you struggling to drive leads to a local business? It's time to step up your local search game! 🆙
Here's a thread on how you too can go from 0 to 440+ keywords on the first page of Google in 15 months 😏
🧵The case: A new Philadelphia-based clinic had to build its online presence from the ground up. They needed a brand-new website and start its SEO optimization the following month.
The solution? Structured content, optimization & technical SEO 👇
Step 1: Initial Prep
Benchmark your competitors’ strengths. Use Semrush’s Organic Research tool to determine the core competitor sites and their ranking keywords, top-performing pages, and organic traffic. Image
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🧵Having a good brand recognition but trouble ranking in Google’s featured snippets? Follow along as we show you how @lushcosmetics got a 15% rich snippet growth (and how you can do it too) 🙌
🧵The goals:
👉To optimize the Canadian & American websites for organic search, paying attention to the non-brand terms.
👉To maximize the effectiveness of paid search.
🧵Step 1; Start with a major SEO site audit. If the site isn’t technically solid, content creation would be a waste of time. Run Semrush Site Audit, which will uncover errors like:
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Read 10 tweets
Jun 14
Hello SEO friends! 👋 I'm Alizée, a freelance SEO consultant with a passion for specialty coffee and knitting.
I'll be taking over the #SEOthread today to talk about using #searchintent to optimise product pages 🤓
So get cozy, grab a notepad, and read on! 😉↓ @AlizeeBaudez Image
First things first, search intent is the purpose of a user’s search.

There are 4 type of search intent:
→ Navigational = find something or a website
→ Informational = research
→ Commercial = compare options
→ Transactional = buy, complete an action

#SEOthread @AlizeeBaudez Image
Do you notice how information, commercial and transactional search intent coincide with the buyer's journey?

You want your website's content to take the user through each step of the journey.

Ex: blog posts, homepage information, product details, etc.

#SEOthread @AlizeeBaudez
Read 12 tweets
May 31
OMG, Y’ALL - I’m Greg Gifford, VP of Search at @searchlabagency, I speak at tons of conferences, and I’ve got a bunch of classes at @semrushacademy - and I'm taking over the #SEOthread - And today, we’re gonna chat about Google Business Profiles!
First of all, yeah - it's the worst rebrand ever. We're probably all going to keep calling it "Google My Business" and "GMB" for another year or two (and did no one at Google realize how confusing “GBP” would be in the UK?

#SEOthread @greggifford
But it's not just a name change - you can now edit your profile directly in search results (you don't have to log into the dashboard)

(and no, the dashboard isn't going away - you can still use it if you prefer)

#SEOthread @greggifford
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May 24
Hi, I'm Katherine, and I'm doing a Semrush Twitter takeover today on all things #Crawl Depth.

Follow this thread to learn:
▪︎ What does crawl depth mean
▪︎ Why it's important and
▪︎ How to improve crawl depth on your website
@Ka3rne #SEOthread
Crawl/click depth refers to the number of links it takes to reach a page from your homepage.
From the starting point, your homepage is ground 0. Pages linking from the homepage have a depth of 1. Other pages linking from the "1" pages have a depth of 2& so on. @Ka3rne #SEOthread
So, Why Is Crawl Depth Important?

User Experience
Let's say a first-time visitor lands on your homepage looking for SHOES.

If they have to dig through several links to find that category, there are chances they'd get frustrated and even abandon your site.

@Ka3rne #SEOthread
Read 14 tweets
Apr 14
Hi 👋, I'm Bernard Huang, co-founder @Clearscope, the leading SEO content optimization tool.

In today’s @SEMRush’s #SEOThread, I want to open your eyes to the future of SEO content.

And give you a framework on how to win more rankings with less frustration. @bernardjhuang
Once upon a time, we lived in a Google algo where longer content meant better rankings.

@Backlinko named this "The Skyscraper Technique" and a new era of one-upmanship was born among SEOs.

Competitor uses 1k words? Let's raise the ante to 2k words. @bernardjhuang #SEOthread
And for a period of time "The Skyscraper Technique" worked like a charm.

But Google wasn't satisfied just yet with their SERPs, so they continued improving how their algorithm worked.

And introduced two massive updates via Hummingbird & Rankbrain.

@bernardjhuang #SEOthread
Read 27 tweets

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