Thread by @semrush

Hi, folks! @dana_nic0le here, a freelancer who writes articles and copy for landing pages and ads.

Today, I’m teaching you about Featured Snippets and how you can increase your chance of ranking for them😎@dana_nic0le #SEOthread

Ranking in Featured Snippets is a great way to:
📈Get more clicks to your site
🤩Take up more real estate in the SERPs
💰Increase conversions on your BoFu pages (by driving more targeted traffic)

So, how do you do it?

@dana_nic0le #SEOthread

First, find keywords (that you’re already ranking for) that have Featured Snippets.

The easiest way to do this is to use @semrush (but I’ll show you another way in case you aren’t a user…yet 😉)

@dana_nic0le #SEOthread

In your @semrush dashboard, go to Keyword Research > Position Tracking > Featured Snippets.

This shows which keywords you’re ranking for that have a Featured Snippet.

Zone in on your first-page keywords.
@dana_nic0le #SEOthread

If you don’t have @semrush, manually search your top keywords in incognito mode to see which ones have Featured Snippets that you don’t own.

@dana_nic0le #SEOthread

Next, dig into the type of content ranking in the Featured Snippets. We’ll focus on three popular types of Featured Snippets today:
👉Paragraphs
👉Lists (ordered/unordered)
👉Tables

@dana_nic0le #SEOthread

If the current Featured Snippet is a paragraph, write a paragraph of text (40-50 words) within your content that concisely answers the query better than what is already ranking.

@dana_nic0le #SEOthread

If the current Featured Snippet is a list, click to see how the site formats the list. This is usually through numbered headers (H2s, H3s, etc.) or an ordered/unordered list within the content.

Format your content in a similar fashion.
@dana_nic0le #SEOthread

If the current Featured Snippet is a table, add a table with relevant info into your content that Google could use for a Featured Snippet.

@dana_nic0le #SEOthread

Use the same markup (with unique info, of course!) on your own page.

@dana_nic0le #SEOthread

So, why do we want to make sure our content has the same markup as what’s already ranking?

Google likes it!

No need to reinvent the wheel.

And now for some tips to make your content even better than the current Featured Snippets…

@dana_nic0le #SEOthread

Tips to make your content better:

⭐Add optimized images near your Featured Snippet content
⭐Make your content concise yet highly descriptive
⭐Add TL;DR (too long, didn’t read) summaries in your content (great for paragraph Featured Snippets)

@dana_nic0le #SEOthread

After updating your content, wait a couple of weeks to see if it takes over the Featured Snippet. If not, revise, test, and repeat.

And that’s it!

@dana_nic0le #SEOthread

When I’m not writing and optimizing, you’ll find me cooking up new recipes, going for walks with my dog, and reading thriller novels.

Thanks for joining me today!

@dana_nic0le #SEOthread