Thread by @laurentickner

I've made millions from selling coaching and courses.

Here are the 9 steps I follow to guarantee a million dollar program.

1. Get ultra clear on the pain you move your clients away from

Prospects purchase products to overcome pain.

2. Identify the outcome you take your clients

I've learned that when you offer guaranteed results, there's no such thing as a price objection - they're just not an ideal client if they don't want the guarantee.

3. Clarify who you take towards that outcome and the language these people want to be spoken in

For example, when I was an online fitness coach it was "yassss gal" and not "ye bro".

4. Chunk your big outcome down into a series of mini outcomes

Just on a doc

5. Create an action item for your clients to be able to achieve each mini outcome

Below the 'big outcome' bullet point on the doc

6. Brainstorm the content necessary for the action item to be executed (don’t film it yet!)

Below the 'action item' on the doc

7. Pitch your outcome to 20 ideal client leads via chat (outreach them) or post to social to get inbound leads.

"Before I start charging full price for a new program, I will work with you until you achieve XYZ outcome"

8. Collect cash from 10 people (at least $1k from each person) to know that your offering is Validated.

9. Start everyone on the same date and gather feedback as you go

Example: each Monday you do a live call

Teach the content

Tell them what that Action Item is

Leave room for Q&A at the end (and throughout the week)

Any questions asked when executing the action item need to be pre-handled in your content when you film it for real

10. Gather testimonials from every client and spread them all over social media

I like to build case study interviews like this one with my client Marianne: which we now use in our sales process for new Impact School clients.

Whenever you're looking to launch or scale a coaching/course/membership offering, you know where I am @laurentickner

Just slide into my DMs on here or any other social platform. I'm here to help ya :)

#coaching #coachingbusiness #coachingprogram #onlinecourses #onlinecoach

8.

8. If they