#VerticalFarming is innovative and risky. Access to capital is a large hurdle as reported in 2020 CEA Census and firms are hesitant to invest with a lack of proven business models, low margins and scarce data.
Here are things they look for that can help you raise funding 👇
1/ Show market growth potential
Investors are looking for companies that have found their product-market fit with high growth potential.
How big is the local market you’re serving now? How about potential nationally and internationally?
Ability to scale should be obvious
2/ Highlight your talent
The technology works ⚙️
It’s the acute risk in operating the farms that is complex. ≈50% of founders have no Agricultural experience and there's a lack of workforce for GH/VF. Investors like to see teams experienced in sorting+producing food products.