Indoor #verticalfarming is complex

There's a lot of trial and error, requiring manpower + capital

Labour efficiency is key to thriving. Farms can report a whopping 100% improvement over several years

How?

Let's breakdown the 5S that can kickstart lean transformation 👇 1/ 整理 (Sort):

Separate needed tools, parts, and instructions from unneeded materials. Remove the unneeded ones.

Everything you keep has a cost, even if it's not obvious. Every time you wash, step over, stash or even think about an item - that's a cost.

Action: Red-tag area
2/

Finished watching Hiroki Koga @ Oishii's webinar on #verticalfarming strawberries and I'm blown away.

They're selling $50 boxes of 🍓 and are sold out weeks in advance.

They're growing rare varieties from Japanese Alps. I must say I'm intrigued.

Here's what I learned 👇 Global market for 🍓 is $27.4B

Three main drivers for strawberries are:

- people will pay a much higher premium for fresher/sweeter strawberries vs lettuce

- due to long R&D cycle, the first mover advantage is significant!

- strawberries are delicious and therefore memorable

#VerticalFarming is innovative and risky. Access to capital is a large hurdle as reported in 2020 CEA Census and firms are hesitant to invest with a lack of proven business models, low margins and scarce data.

Here are things they look for that can help you raise funding 👇 1/ Show market growth potential

Investors are looking for companies that have found their product-market fit with high growth potential.

How big is the local market you’re serving now? How about potential nationally and internationally?

Ability to scale should be obvious