Nqobile Ndlovu Profile picture
Jul 6 20 tweets 6 min read
Sparkling Water, the #HollywoodbetsDurbanJuly champion horse, secured a R5 million prize purse on a weekend that was expected to generate close to R362 million in economic activity

So is it a great industry to get into? This is the business of owning race horses

THREAD ⬇️ Image
While legendary trainer Mike De Kock saddled his fifth winner of the July and jockey S’Manga Khumalo fizzed to his second victory at the annual race, the horse Sparkling Water has a much longer history behind her.

📸 Gallo Image
Sparkling Water is owned by Mary Oppenheimer-Slack, the daughter of former Anglo American chairman Harry Oppenheimer and was sired by one of the most legendary race horses in South African history, Silvano.

Sparkling Water is the latest in a long line of breeder successes Image
Sparkling Water has now won 7 races for Mary’s Wilgerbosdriftfarm which prides itself in producing some of the finest horses in the country and benefited from the immense resources bestowed on her by her parents.

But the last 30 years have been extremely challenging.
National Horseracing Authority (NHRA) statistics for the past 30 years, give an overview of the decline of the industry. From 1990 to 2020 the number of starters in NHRA races dropped from 49,482 to 35,232 horses and there was a 37% reduction in trainers Image
Between those years, half the formal racecourses in the country closed and there was an 84% drop in breeders or stud farms though average earnings per horse jumped from R13,000 to R44,000.

The industry is reliant on the thoroughbred breeding sector to supply quality horses
Investing in thoroughbred racing may offer exciting business opportunities but it is important to recognise that it is a speculative and costly venture. Prices range greatly depending on the breed and what it will be used for
Buying a thoroughbred racehorse could set you back by an average of over R300,000. Furthermore, it takes R50,000 to R60,000 a year to maintain a horse on a stud farm.

The least expensive horse at the 2021 National Yearling sale - R50,000

The most expensive horse - R2.8 million Image
There are a variety of options for those wishing to get involved with horses:

1: Sole ownership which means that you are responsible for all the costs of owning the racehorse. Sole owners are also the beneficiary of any stakes earned on races and through leasing of their horses.
2: Co-ownership which means sharing the costs and benefits of owning a horse with other like-minded individuals. It also allows owners to spread their investment and enjoy an interest in more than one horse if they so wish.
An example of a high profile co-ownership in recent times is that of Marketing Director of Kaizer Chiefs, Jessica Motaung, along with the CEO of Mogul Equine, Desireé De Andrade who jointly purchase of the young colt Harold the Duke. Image
3: Syndicates which consist of between five and 20 people. It’s a low cost option and allows owners to invest in quite a number of horses, increasing the chances of having an interest in a winner

Essentially a horse fractional share ownership
4: Leasing allows access to a better quality horse than would ordinarily be accessible. Horse owners don’t usually sell their best or most promising horses, but do lease them out when they don’t have time for them or need some extra income
The Costs Involved in maintaining a racehorse are extensive and they include:

- Monthly spelling and training fees;
- The running costs of keeping the horse in training and racing;
- Farrier fees (trimming and shoeing horse hooves)
- Veterinary Care as required
- Insurance
In addition, when stakes are earned the jockey gets 10% of the earnings and gets a riding fee. Owners pay trainers roughly 7% of the stakes earned which is on top of their other monthly charges.
Typically, the race winner is paid 60% of the total purse, and second place is paid, 20% to second place, 10% to third, 5% to 4th, 3% to 5th, and 2% to 6th. After monthly expenses and fees are paid, there is usually very little profit remaining for the horse owner

📸Getty Image
Other Income Streams

Beyond local racing and breeding, there is the attractive and lucrative international horse export market. There is significant demand for South Africa-based horses in the international market for their quality and affordability.
According to research firm OEC, horses are the world’s 566th most traded product. In 2020, the top exporters of horses were:

China $572 million
Hong Kong $568 million
United Kingdom $504 million
Ireland $489 million
United States $293 million

South Africa’s market share. -1% Image
That's it for the twitter bit of the review. To read the unabridged version which includes details on why we export so few horses, go through to the website ⬇️

cashnsport.com/the-business-o…
PS, we post weekly sports business threads like these and cover African sports business news on a full time basis.

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Cheers until the next one 👋🏾

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More from @CashNSport

Jul 8
Do Shirt Sales Pay For Player Transfers?

The short answer is NO!

A thread on how kit supplier sponsorship deals work and how much clubs / federations really make from them ⬇️

This was requested by @Hlonie4Real via DM

🧵
📸MUFC I CHIEFS ImageImage
It's football shirt release season.

Teams across the globe are launching elaborate campaigns with some of their best players, models and even fans of the club to showcase their new strips

Football jerseys are a big deal and are now even the subject of dinner date attire debates
So how does it work?

In a nutshell, kit deals are similar to licensing deals. The kit manufacturers such as Nike, Adidas and Puma pay the club a certain fee to supply the football team with kits, and to use the club’s colours and badge to sell replica shirts.

📸Statista Image
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Jul 7
SABC Takes SuperSport Matter To Competition Commission

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Jul 7
Greek League Tops List Of Football Payments Default List

Fifpro has warned footballers about “systematic and widespread contractual violations” in football, singling out Algeria, China, Greece, Libya, Romania, Saudi Arabia and Turkey as countries where these risks are high. Image
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Greek clubs in the country owed more than €25 million in unpaid wages
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Read 4 tweets
May 18
The Economics Of The @rugbyworldcup

The 1995 World Cup in South Africa generated R197 million (£30.3 million) in revenues. World Cup revenues have spiked over the years, peaking at £381.4 million in 2019.

This is the money behind the Rugby World Cup

THREAD ⬇️
#SportsBiz
The IRB runs a four year business revenue cycle and relies on the World Cup for 80% of its revenue during that period.

The 1995 World Cup in South Africa generated R197 million (£30.3 million )in total revenue which increased by 131% to £70 million in 1999 when Wales hosted.
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Read 16 tweets
Apr 13
Yesterday marked ten years since @orlandopirates last won a league title

So I wondered:

- Are fans still watching games
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A mini thread ⬇️

📸BackPagePix
#OPFC #OnceAlways #DSTVPrem #OrlandoPirates Image
Sentiment on social media and other platforms has been roundly negative and particularly scathing of the coaches Mandla Ncikazi and Fadlu Davids. One of the clubs biggest and longest-serving fans, Mama Joy, even left the club to go and support league debutants, Royal AM.

📸IOL Image
But what do the numbers say?

According to a Nielsen Sports SA 2020 research survey of domestic football fans, Orlando Pirates is still the second most supported team in the country and also ranks highly among fans second favorite teams to support.

📸Nielsen Image
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A THREAD ⬇️ Image
It's understood that the British Government is happy for either of the four remaining buyers to purchase Chelsea should theirs be the winning bid.

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Consortium 1: Todd Boehly, Hansjörg Wyss and Jonathan Goldstein.

Boehly owns the Los Angeles Dodgers, the Los Angeles Lakers, the Los Angeles Sparks, Cloud9, and DraftKings.

As of March 2022, Todd Boehly’s net worth is estimated to be $4.72 billion

📸 AP Image
Read 16 tweets

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