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Most recents (9)

Robert Lewandowski.
Best Striker? Yes.
Sports business unicorn? Yes.

And to celebrate @lewy_official on breaking the single-season Bundesliga goal record, let's break down how he got here.

Congrats Lewy you magnificent man!

Here is a little player profile🧵
Firstly, I want to touch on the business side of #Lewy.
-He is the owner of a marketing agency, Stor9
-He makes ~10m EUR yearly through advertising
-He earns 19.5m EUR via his Bayern Munich salary
-Net worth estimated to be 45-70m EUR
-An absolute advertising giant in Poland
Married to Anna Lewandowska who is a superstar in her own right and makes them a legit Polish power couple.
-She was a karate world champion
-She has 6 companies with more than 100 employees and endorses Nike and Calzedonia
-Owns and sells her own products
Read 11 tweets
It has been a year unlike any other, for sports media and the wider world. Covid19’s impact on the industry has been massive, forcing rights-holders almost everywhere into rebates and renegotiations. As a result, the global value of sports media rights - $44.6bn by @SportBusiness
in 2020 – has fallen by just over 12% from 2019. And the 10 most valuable sports generated a combined $41.3bn from media rights in 2020, down from $46.8bn in 2019. Among the top 10, the sports to feel the biggest impact of Covid-19 were baseball (39.1% down on expected revenues
for 2020), US college sports (28.4%), golf (23.7%) and motorsport (20.2%). The impact on golf and motorsport #SportsBiz
Read 3 tweets
After the most unpredictable year of all, get set for another one. Here, in handy A-Z form, are a few pointers and things to keep an eye on across the global sports industry in 2021. #sportsbiz.
A - Action: With global movements gaining real momentum, this has to be the year for more tangible organisational action - staff training, recruitment practices, coaching, mentoring schemes and leadership education - across the industry to make sport a more inclusive place.
B - Bundesliga and the big 5: Across European football, getting fans back into stadiums remains the top priority, but there are challenges everywhere as clubs flex their muscles, the @Bundesliga_EN searches for its new CEO and Ligue 1 tries to sort out its TV and financial mess.
Read 27 tweets
From an interesting discussion: during the lockdowns, eSports could have been perfect for keeping fans engaged with clubs. Though, fans don’t seem to bother; it’s mostly clubs who create the buzz. Is eSports secretly yet another marketing-hobby? #sportsbiz #fanengagement
For extra context: I’m talking about football clubs starting teams and hiring players to represent them in the eSports domain, not the dedicated eSports clubs & teams like Liquid etc.
Read 4 tweets
So you want to work in sports? My advice on your search to break into the #sportsbiz: If you can, BE FLEXIBLE.

Be flexible with...

Where you are willing to live.

Which organization you are willing to work for.

What your responsibilities are.

What the compensation is.

1/
Be flexible with where you are willing to live:

The #sportsbiz is super competitive, w/ thousands of grads each year looking to get in. If you take locations off the table, you are making it even more challenging to find an opportunity...

2/
Great jobs are open all over the country, in some areas that you might never have imagined living. If you are able, don’t limit yourself. And there might not be a better time to move around the country than right after you graduate.

3/
Read 12 tweets
2020 in the business of sport? Consider this A to Z thread of things to keep an eye on as your cheat sheet for a new year. #sportsbiz
A - ATP Cup: Men’s #tennis has yet another team event joining its cluttered calendar to sit alongside the Davis Cup and Laver Cup, as the politics of the sport play out in public. The ATP’s new management have lots to do - hopefully it includes developing a mixed team tournament.
B - Budapest: Quietly and confidently emerging as Europe’s latest major events host, with a trio of @EURO2020 games, the expanded @FedCup finals in April and the start of May’s @giroditalia making this a big year. An Olympic host in the 2030s?
Read 27 tweets
The feature for #IPSERIES this week is the case of Dolce & Gabbana v Diego Maradona. This case talks about the relationship between Sports and Intellectual Property. For football fans, sports lovers and athletes this case should be of interest to us all.
Summary :
In 2016 at the fashion show held in Naples, Dolce & Gabanna sent a model as shown in the picture wearing a blue and white jersey with Maradona’s name and famous number 10 on a runway. Diego Maradona sued Dolce & Gabanna for €1 million 😱
for using his name and number during a fashion show without his permission. Such act may mislead fans into purchasing the jersey and believing Maradona endorsed & gave his permission to Dolce & Gabanna.
Read 78 tweets
#ManchesterUnited’s long-standing relationship with Chevrolet, at £64 million, is the most lucrative shirt sponsorship deal in the Premier League. From the US automotive brand’s perspective, the agreement looks less attractive in view of #MUFC’s brand value declining since 2018
@utdxtra @utdarena @fcbusiness @utdreport @sistoney67 @MUFR_ @MUnitedFR @FlexUTD @UnitedPeoplesTV #ManUnited is the Premier League club most often perceived as having a rich heritage and history, coming behind only the top Spanish clubs and #Bayern Munich.
These factors are the driving force behind the rewarding partnerships that the brand attracts – at first look Chevrolet
@utdxtra @utdarena @fcbusiness @utdreport @sistoney67 @MUFR_ @MUnitedFR @FlexUTD @UnitedPeoplesTV seems an unusual sponsor, considering its target markets compared to the markets that Manchester United gives access to – but it is the associations with globally recognised heritage that makes the #sponsorship worthwhile. The role that shirt sponsorships can play for commercial
Read 36 tweets
#RealMadrid are the most valuable football club in Europe according to The European Elite 19 report, prepared by KPMG. The Whites have a value of €3,224 million, ahead of #ManchesterUnited (€3,207m), #Bayern (€2,696m), #FCBarcelona (€2,767m) and #ManCity (€2,460m) #SportsBiz
The Premier League has confirmed its absolute dominance, having nine clubs on the full list (32 clubs) and accounting for 43% of the total aggregate value. The overall EV of the 32 most prominent European football clubs has increased by 9% (an impressive 35% over the past 3 yrs)
Los Blancos jumped above €3bn EV level for the first time, the only club to do this alongside the Red Devils, however, the Spanish giants' current EV is still lower than the #MUFC's was last year. Similarly, the Bavarians' current value is lower than the Blaugrana's in 2018
Read 7 tweets

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