Storytime thread 👉
When I was about eight years old, I was really good at chess. I would go to school, and during breaks, I’d play with my classmates and beat them all.
Until Julius.
When I was about eight years old, I was really good at chess. I would go to school, and during breaks, I’d play with my classmates and beat them all.
Until Julius.
Turned out Julius was good. So good, in fact, he destroyed me. Four times. Consecutively.
The funny thing is Julius rarely played chess! So, I asked him how he was so good. He said, “My dad taught me why and when to move each piece.”
The funny thing is Julius rarely played chess! So, I asked him how he was so good. He said, “My dad taught me why and when to move each piece.”
To be honest, I didn’t get it.
But now I realize he beat me, not because he was more experienced, but because he made better choices with whatever options he had.
But now I realize he beat me, not because he was more experienced, but because he made better choices with whatever options he had.
What does this have to do with #GoogleAds?
Well, in Performance Max there’s no scaffolding (yet) around the decisions you're making. There are no golden rules. Most people are still figuring out how it works.
That in itself makes it harder to ‘play.’
Well, in Performance Max there’s no scaffolding (yet) around the decisions you're making. There are no golden rules. Most people are still figuring out how it works.
That in itself makes it harder to ‘play.’
What if you had a set of guidelines and recommendations to follow?
Just like Julius, what if you knew exactly what, why, and when to make specific campaign optimizations inside #PerformanceMax?
Just like Julius, what if you knew exactly what, why, and when to make specific campaign optimizations inside #PerformanceMax?
That’s exactly what we’re going to teach you.
We just released this Performance Max Standard Operating Procedure.
We just released this Performance Max Standard Operating Procedure.
With the PMax SOP, you’ll learn:
√ When and how to build, separate, and combine your asset groups
√ What to do when you’re not meeting your ROAS goals
√ How and when to increase or decrease budgets
And many more chess-like strategies to help you get more conversions 😎
√ When and how to build, separate, and combine your asset groups
√ What to do when you’re not meeting your ROAS goals
√ How and when to increase or decrease budgets
And many more chess-like strategies to help you get more conversions 😎
Just watch the video and download the SOP here 👇
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