CEO @solutions_8 | $100m in ad spend | Co-Founder https://t.co/rnwWdT9FGB | Co-Host @perpetualtraf | Get my #1 Bestseller FREE ๐ https://t.co/ZwwnGhDVxx
Jul 17, 2023 โข 12 tweets โข 2 min read
Iโm not โgoodโ at sales. In fact, the idea of even trying to sell people things repels me. For those of you like me: Hereโs the single greatest sales strategy of all time.ย
#thread ๐งต
Salespeople call it โnegative sellingโ, I call it telling the truth. In my experience, negative selling yields the fastest results with the least amount of effort and the strongest outcomes.
Jun 6, 2023 โข 12 tweets โข 3 min read
Hereโs a #thread on the #1 most important skillset you can learn when it comes to creating advertising copy (along with step-by-step instructions and a FREE downloadable guide). #thread ๐งต
Features tell. Benefits sell. Learning to take features and articulate their benefits is the most impactful skill a marketer can have. It sounds simple enough, but in practice can be exceedingly difficult (as evidenced by how many people fail at it).
Jun 6, 2023 โข 4 tweets โข 1 min read
True story: University professor reached out and asked me to come speak to his class about marketing.
I asked what he was willing to pay. He said I should do it for free for the sake of the kids.
Jun 6, 2023 โข 6 tweets โข 3 min read
In this week's video, I'll be breaking down the Quick and Dirty Truth About Every Campaign Type Inside of Google Ads.
#thread๐งต
Different campaigns yield different results. Some of them give you high visibility so you can immediately drive conversions and capture additional traffic. Others can reduce your competition and lower your costs.
Jun 5, 2023 โข 9 tweets โข 3 min read
Google just announced an AI-driven, conversational chat experience within Google Ads meant to help advertisers build campaigns. Hereโs what we know so far.ย
#thread ๐งต
The process starts with your landing page. Once provided, Google crawls the page, summarizes the content and intent, and then โwill generate relevant and effective keywords, headlines, descriptions, images, and other assets for your campaign.โ
May 23, 2023 โข 10 tweets โข 3 min read
The location of your ads matter (obviously). Hereโs how you can measure and optimize your ad location in Google Ads.
#thread ๐งต
Search top impression rate = Impr. (Top) % = the % of your ad impressions shown anywhere above the organic search results
Search absolute top impression rate = Impr. (Abs. Top) % = the % of your ad impressions shown as the very first ad above the organic search results
May 23, 2023 โข 6 tweets โข 2 min read
Everyone hates bidding on their brand traffic.ย
#thread๐งต
Why pay for traffic you may have (organically) gotten otherwise?ย
Because your competitor can always steal your traffic. Which means, you could have gotten MORE.
May 22, 2023 โข 14 tweets โข 5 min read
Google just announced its new ๐๐ฒ๐ป๐ฒ๐ฟ๐ฎ๐๐ถ๐๐ฒ ๐๐ ๐ฆ๐ฒ๐ฎ๐ฟ๐ฐ๐ต. Hereโs what it is and how itโs going to change search forever.ย #thread๐งต
In the announcement, Google states: โ๐๐ถ๐ณ ๐ฑ๐ฐ๐ธ๐ฆ๐ณ๐ง๐ถ๐ญ ๐จ๐ฆ๐ฏ๐ฆ๐ณ๐ข๐ต๐ช๐ท๐ฆ ๐๐ ๐ต๐ฆ๐ค๐ฉ๐ฏ๐ฐ๐ญ๐ฐ๐จ๐บ ๐ธ๐ช๐ญ๐ญ ๐ข๐ญ๐ญ๐ฐ๐ธ ๐บ๐ฐ๐ถ ๐ต๐ฐ ๐ข๐ด๐ฌ ๐ฒ๐ถ๐ฆ๐ด๐ต๐ช๐ฐ๐ฏ๐ด ๐บ๐ฐ๐ถ ๐ฏ๐ฆ๐ท๐ฆ๐ณ ๐ต๐ฉ๐ฐ๐ถ๐จ๐ฉ๐ต ๐๐ฆ๐ข๐ณ๐ค๐ฉ ๐ค๐ฐ๐ถ๐ญ๐ฅ ๐ข๐ฏ๐ด๐ธ๐ฆ๐ณ....
Apr 28, 2023 โข 18 tweets โข 6 min read
Iโve built three multi-million dollar agencies. From my experience, the single most important skill set required to be successful in the agency space has nothing to do with the actual work. Itโs a subset of client management and it will absolutely make or break your business. ๐งต
Communication is THE skill for building and scaling a successful agency. It is critical to build proper communication into your systems, training, evaluations, and culture. This is easier said than done which is why we created The 3 Cs of Communication.
Jul 7, 2022 โข 5 tweets โข 2 min read
If you're measuring #PerformanceMax by the ROAS in your #GoogleAds account, you're missing half of the story.
PMax gives you more than what you're seeing. Remember that it runs heavy on YouTube, GSP (Gmail Sponsored Promotions), Display, and Discover.
There are non-click conversions that happen but never interacted on a click basis with Google Ads.
Jul 6, 2022 โข 8 tweets โข 2 min read
Storytime thread ๐
When I was about eight years old, I was really good at chess. I would go to school, and during breaks, Iโd play with my classmates and beat them all.
Until Julius.
Turned out Julius was good. So good, in fact, he destroyed me. Four times. Consecutively.
The funny thing is Julius rarely played chess! So, I asked him how he was so good. He said, โMy dad taught me why and when to move each piece.โ