Thread by @fleroy1974

Why is #NutriScore so ♥️ & pushed by #BigFood multinationals producing ultra-processed foods? Shouldn't they oppose it?
Nope. This article explains it well: stories.publiceye.ch/en/nestle-mexi…
"the introduction of warning labels in Latin America is probably one of the main reasons”
THREAD🧵

"To state the obvious: compared to black warning labels, the traffic light has clear advantages [..]: first of all, a colourful scale looks significantly more decorative than a black “STOP” sign"

"while the system used in Mexico or Chile “denounces” an excess of a certain substance, #Nutriscore allows the possibility to compensate for negative nutritional properties with positive ones"

This 👇 18% sugar, mostly water? But "fruits".

"This means that while according to the “Latin American” system a manufacturer has to reduce the sugar, salt or fat content to avoid a black “STOP” sign on the packaging, #NutriScore can be pushed up by adding positively rated nutrients such as fibre or protein"

"Let’s illustrate this with one of the most famous Nestlé products: Nesquik"

"In Mexico, the Nesquik recipe sold in Switzerland would be provided with three warnings: "Exceso" (excess) calories, sugar and salt. Moreover, advertising the product using a cartoon character such as the Nesquik rabbit would be prohibited"

"In Switzerland, Nesquik bears the light-green Nutri-Score B. This is due to the way in which the Nutri-Score is calculated [..] And the little bunny may stay"

The Italians are one of the few opposing this nonsense.

https://twitter.com/fleroy1974/status/1544644687314681857?s=20&t=M6jeazMZ5frr0zg06nCmCQ

Must read
stories.publiceye.ch/en/nestle-mexi…