If you're measuring #PerformanceMax by the ROAS in your #GoogleAds account, you're missing half of the story.
PMax gives you more than what you're seeing. Remember that it runs heavy on YouTube, GSP (Gmail Sponsored Promotions), Display, and Discover.
There are non-click conversions that happen but never interacted on a click basis with Google Ads.
There are non-click conversions that happen but never interacted on a click basis with Google Ads.
Look at your Analytics on the date when PMax campaign started until yesterday, and compare it to the previous period.
Look into your organic, direct, and referral traffic, email, and paid search.
Look into your organic, direct, and referral traffic, email, and paid search.
Although Performance Max is automated; but for the outbound campaigns, you won't beat it manually.
Watch a detailed explanation in this video 👇
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