Football remains the world’s most popular
sport, generating powerful interest in 40%
of the global population.
It was one of the three most popular sports in 10 of the 13 countries analyzed, which include
the world’s top 10 economies.
Australia and Japan 😯
Ignore the female audience at your peril
Currently, 37% of global football fans are women.
If you're a brand and create content only for the boys, you're missing out on a large female audience
Unsurprisingly, 81% of football fans watch on free to air television and 62% pay to watch.
What surprised me and is climbing quickly is the number that are tuning in via social media and OTT (streaming) platforms.
There was some very interesting data on football interest among Asian countries.
Less than 28% of Japanese are interested in football and only 40% of Chinese.
That just about half are willing to pay to watch speaks to the importance of free to air sport being available. Key!
The report also highlights the importance of data. Fans are hungry for data and the more data that is available to them, the more engaged they are.
Brands can also use this data to tell interesting / compeling stories to fans and set themselves apart from competition
As @TTM16 stated earlier on, teams need to communicate more!
Full schedules, live match results, play-by-play data, historical data, analysis from a team of experts—viewers need it all, updated live
and around the clock.
This research proves it.
Earlier we also spoke about sponsorship and I'm sure people wonder why sponsors put their brand on team shirts.
Well, the more you see a logo the more you're likely to pick it over another. It's proven in the data ⬇️
In terms of who is sponsoring the World Cup, the non alcoholic drinks brands lead the way
Nielsen found that 59% of football fans would favor a sponsor’s product over a rival’s brand if price and quality were the same
Have you ever found yourself fiddling on your device while watching a game, you're not alone.
The data also revealed the growth and prevalence of second screen activity. Sport has to compete for attention with many other activities
These are some of them ⬇️
For brands, broadcasters and platforms, this attention- splitting presents potential opportunities. Roughly 80% of fans brows social media or use an app during a game.
Creating content that's adaptable to the in-game situation can set brands apart from the rest
These types of reports are not only interesting to the general public, they are critical for brands to get an understanding of what fans want.
The more informed brands and sports teams are, the better they spend their time and money and the better the Return On Investment!
• • •
Missing some Tweet in this thread? You can try to
force a refresh
On January 4, 2022, YouTubers and influencers Logan Paul, who is American, and KSI, who is British announced on a live Instagram feed that they had founded a new drinks company known as Prime Hydration
So who are these guys and why do they matter?
We'll start with Logan. He has about 98 million followers across his social networks - over 23 million subscribers on YouTube - and has ranked on the Forbes list for the highest paid YouTube creators in 2017, 2018, and 2021
- SA tourism mandate & performance
- Did Rwanda make money from Arsenal and PSG deals
- Cost compared to other deals
- Breaking down each year of the deal
- Key leverage rights
THREAD
The furore surrounding the proposed sleeve sponsorship of the English Premier League (EPL) football club Tottenham Hotspur (Spurs) by South Africa Tourism (SAT) is still raging.
There are many parts to this but we'll concentrate on the SA Tourism mandate and the deal
SAT is the official marketing agency of the National Department of Tourism. It's mandate is the effective marketing of South Africa as a domestic and international tourist destination.
They identify target markets for growth and have global offices from which they operate
Juventus handed a 15 point deduction and directors banned
Club found to have falsely inflated the value of players and misrepresented losses. Last year's financials showed losses of €254 million, the highest ever in Italian football.
The most cited example in the reported 42 suspicious Juve transfers being looked at by the FIGC is last year's deal between the 36-time Italian champions and Barcelona which saw Miralem Pjanic move to Catalonia and Arthur Melo go the other way.
Arthur was valued at €72 million and Pjanic €60 million, but even though nowhere near that amount of cash was paid both clubs could immediately book the values of the sales on their balance sheets.
20-25% of all new gym memberships are signed in January but almost all of the newbies fall off the wagon, making established gym companies highly profitable.
This is the business of fitness and nutrition 🏃♂️💪
THREAD 🔽
When it comes to attendance, stats show that gym memberships have increased over the years. In South Africa, for example, the number of Virgin Active gym memberships has grown from 497,000 in December 2021 to 587,000 in October 2022.
📸 Virgin Active Year To Date Membership
Virgin has 236 clubs in eight countries including Italy, the UK, Australia, Singapore and Thailand. It boasts approximately 905,000 adult members, with 66% of those based in South Africa. It has approximately 133 gyms across the country.
In November 2022 alone, hesgoal.com had over 100 million site visits 😳 then it was shut down ❌
Illegal sports streaming is made up of many complex layers and broadcasters are trying their hardest to fight back.
But is this a battle they can win?
THREAD ⬇️
A study conducted by the Digital Citizens Alliance estimated that illegal streaming costs the sports industry $3.3-billion a year. This figure includes not only lost revenue from advertisers and subscriptions, but also the cost of producing and airing the sports events themselves
Another study, conducted by the Sports Video Group, found that illegal streaming cost the sports industry $1.5-billion in lost revenue in 2018. This study did not take into account the cost of producing the events or other potential losses.
The history
The money and Mayweather contract
The other promoter
The postponement
THREAD 🧵
I begin this with full disclosure.
I am not affiliated in any way with the tournament, the King, Floyd Mayweather or the event organisers.
This thread was compiled through independent research as well as through my sources in sports business.
Let's go..
The late Isilo Samabandla, King Goodwill Zwelithini kaBhekuzulu, had a dream of "seeing the youth involved in social cohesion programs to empower the youth.
He had intended to create a boxing tournament in KZN and was involved in the design of the Bayede Championship belt