Influencer marketing is 1 of my TOP priorities in 2022
Don't believe me?
Last week we reached out to 200+ influencers on TikTok... and this week I'm reaching out to 200 more 😳
Here’s the step-by-step playbook I'm using to ramp up a profitable influencer marketing program 🧵👇
Don't believe me?
Last week we reached out to 200+ influencers on TikTok... and this week I'm reaching out to 200 more 😳
Here’s the step-by-step playbook I'm using to ramp up a profitable influencer marketing program 🧵👇
Please if you find any of this information valuable, Like and RT the first Tweet. 🙏
In fact, reply to the thread with what you found most insightful or if you have any questions, I am happy to answer!
In fact, reply to the thread with what you found most insightful or if you have any questions, I am happy to answer!
First off, shout out @JoshJDurham who is an absolute rockstar when it comes to Influencer Marketing.
@rabahrahil and I got a chance to chat with him on this week's episode of AdSpend, which I'll link at the end of this thread!
Anyways, here we go. 👇
@rabahrahil and I got a chance to chat with him on this week's episode of AdSpend, which I'll link at the end of this thread!
Anyways, here we go. 👇
1) Start With a Single Channel Then Expand.
For us, we're taking advantage of TikTok because unless you've been living under a rock, it's on its way to becoming the largest Social Media platform of all time.
Influencers are being created every day on TikTok.
For us, we're taking advantage of TikTok because unless you've been living under a rock, it's on its way to becoming the largest Social Media platform of all time.
Influencers are being created every day on TikTok.
2a) Nail Down a Discovery Plan
How are you going to find influencers with an audience that will resonate with your brand or product?
For us we are taking advantage of hashtags.
- #Haircare
- #Skincare
- #Weightloss
- #HairlossTips
- #HealthySmoothies
The list is endless.
How are you going to find influencers with an audience that will resonate with your brand or product?
For us we are taking advantage of hashtags.
- #Haircare
- #Skincare
- #Weightloss
- #HairlossTips
- #HealthySmoothies
The list is endless.
2b) Explore These Hashtags
Find videos and content creators that you think would make sense for your brand.
Don't overthink this.
This is a numbers game.
The more creators you reach out to, the higher chance you'll have of someone reaching back out to you with interest.
Find videos and content creators that you think would make sense for your brand.
Don't overthink this.
This is a numbers game.
The more creators you reach out to, the higher chance you'll have of someone reaching back out to you with interest.
3) Grab Their Contact Email
Most creators will have their email in their bio.
If they don't, they usually link to IG and you can find an email there.
If they don't have an email anywhere, move on.
Most creators will have their email in their bio.
If they don't, they usually link to IG and you can find an email there.
If they don't have an email anywhere, move on.
4) Stay Organized
Personally, we like to use Google Sheets but @JoshJDurham has some great tips on how to stay organized in the POD.
We add every influencer's name, handle, email, and followers to a sheet.
Personally, we like to use Google Sheets but @JoshJDurham has some great tips on how to stay organized in the POD.
We add every influencer's name, handle, email, and followers to a sheet.
5a) Prepare an Outreach Message
This message could make or break you.
Just like sending emails to your customers, this message has to be perfectly crafted to elicit a response.
Shoutout to @shrayvj for helping me on my messaging.
My message goes something like... 👇
This message could make or break you.
Just like sending emails to your customers, this message has to be perfectly crafted to elicit a response.
Shoutout to @shrayvj for helping me on my messaging.
My message goes something like... 👇
5b)
- Introduce Myself
- How I Found Their Account
- About Our Company
- Ask To Send Gift With 0 Strings Attached
Now up until here is what most people are doing nowadays.
Here is where I've added a little 🔥👇
- Introduce Myself
- How I Found Their Account
- About Our Company
- Ask To Send Gift With 0 Strings Attached
Now up until here is what most people are doing nowadays.
Here is where I've added a little 🔥👇
5c) I Am VERY Transparent With My Plans
-bI tell the creator I want to establish a long-term PAID relationship.
- I want to invest heavily into whitelisting which is beneficial for them and my brand.
- I am willing to invest $10,000 additional marketing budget for them.
-bI tell the creator I want to establish a long-term PAID relationship.
- I want to invest heavily into whitelisting which is beneficial for them and my brand.
- I am willing to invest $10,000 additional marketing budget for them.
5d) Yes I understand not everyone can allocate $10,000 towards creators but that's not the point.
The point here is to offer AS MUCH VALUE as possible to the creator so that they want to learn and talk further with you.
You can't get anywhere if they don't respond. 👀
The point here is to offer AS MUCH VALUE as possible to the creator so that they want to learn and talk further with you.
You can't get anywhere if they don't respond. 👀
6) Aim For a 10% to 15% Response Rate.
If no one's answering your emails, adjust your outreach message.
It's simple as that.
We've been lucky enough to reach an 18% response rate with our message.
Out of 200 emails sent around 35-40 have responded wanting to learn more.
If no one's answering your emails, adjust your outreach message.
It's simple as that.
We've been lucky enough to reach an 18% response rate with our message.
Out of 200 emails sent around 35-40 have responded wanting to learn more.
7) If you are lucky enough and receive a response to accept a gift...
Create the most insane experience and give it to them.
Custom packaging, handwritten notes, the works!
If you are able to nail this, some of these creators may end up posting for free.
Create the most insane experience and give it to them.
Custom packaging, handwritten notes, the works!
If you are able to nail this, some of these creators may end up posting for free.
8) Negotiation.
Here is where it get's tricky but exciting.
Assuming the creator likes your brand and wants to move forward, this is where you have to communicate what deliverables you want from them.
Put together a plan and budget and negotiate accordingly.
Here is where it get's tricky but exciting.
Assuming the creator likes your brand and wants to move forward, this is where you have to communicate what deliverables you want from them.
Put together a plan and budget and negotiate accordingly.
To be honest, this is as far as we have gotten but we have heard back from some pretty big creators who love our product.
I am talking to creators with anywhere from 500k to 2m followers and establishing what a partnership between us and them looks like.
I am talking to creators with anywhere from 500k to 2m followers and establishing what a partnership between us and them looks like.
Why is Influencer Marketing such an important channel?
We go over it in depth on the latest @triplewhale episode with @JoshJDurham and @rabahrahil!
Fact: It is single-handedly the most important channel to explore.
Check out the pod: anchor.fm/adspend/episod…
We go over it in depth on the latest @triplewhale episode with @JoshJDurham and @rabahrahil!
Fact: It is single-handedly the most important channel to explore.
Check out the pod: anchor.fm/adspend/episod…
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