For a long time, #farmers in the #Goblej village in #Gujarat dedicated their time and effort to cultivating #paddy. It was their sole source of income, so they harvested it twice a year.
However, this wasn’t yielding benefits for the farmers since paddy cultivation needs a lot of water and the rainfall has been deficient over the last few years. Moreover, growing the crop during summers,
additional use of fertilisers to maintain the fields, and excessive requirement of water resulting in soil degradation, added to the woes.
To improve their income, #HCCB organized exposure visits and training at the local Krishi Vigyan Kendra for these farmers on
crop diversification, crop rotation, and modern farming methods. The farmers were briefed on the various benefits of #tomato cultivation such as the consistent demand for it around the year, easier cultivation method, less requirement of water to grow, and
low impact on the soil salinity.

Soon enough the farmers moved from summer paddy cultivation to tomato farming, resulting in a profit of INR 55,000 per bigha vis-à-vis INR 15,000 per bigha of paddy cultivation. From 60 hectares in 2019,
the tomato is being cultivated in 312 hectares of land today in Goblej.

#Hindustankebanehainhum #Sustainablefarming #WeareHCCB #Hindustaanium

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More from @HCCB_Official

Jul 30
As a responsible user of #water, HCCB’s approach to #waterstewardship incorporates a multitude of initiatives such as the construction of check dams, desilting, and restoration of ponds and natural water bodies, rainwater harvesting, Image
and building bunds and conservation tanks and so much more. These initiatives help us maintain water positivity which means that we return more water to the aquifer than we use in our operations. An example of this can be seen in #Gujarat, Image
where our water recharge shafts enabled us to replenish 100% of the water that we consumed in 2021. Going a step further, #HCCB replenished 12.98 L kiloliters of water in #Rajasthan, despite having no operations in the state.
Read 4 tweets
Jul 28
As a brand that strives to leave things better than first inherited, the theme of this World Nature Conservation Day, ‘Living sustainably in harmony with nature,' resonates with our ethos.
At HCCB, we believe that every environment-friendly step we take should be sustainable and effective enough to help build a better tomorrow. Promoting harmony between nature and people is the key here.
Through our many initiatives, we make every effort to give back a considerable amount of what we take from Mother Nature every year.

While at it, we ensure to partner with all sections of society and
Read 4 tweets
Jul 28
When our farmers prosper, the nation prospers. With this view, #HCCB has set up 9 Kisan Clubs across different villages in #Gujarat, that help the farmers to adopt sustainable agricultural practices and introduce them to new crop varieties. Image
Innovative practices such as the SRI (System of Rice Intensification) method for paddy cultivation, crop diversification for tomato farming, and the trellis method for vegetable cultivation have helped these farmers manage seasonal challenges and Image
ensure a healthy harvest throughout the year. More than 112 families have not only increased their income

from farming but also nurtured healthier crops in the process. The clubs also provide technical training to these farmers on the Ikhedut portal, Image
Read 4 tweets

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