๐พ๐๐จ๐ ๐๐ฉ๐ช๐๐ฎ 101
How to lower your ACOS down to 3% while maintaining ROAS 27% ?
Case-study to control ACOS in high CPC / Cut-throat niches.
๐๐๐๐๐๐ฃ๐ ๐ฉ๐๐ข๐ = 5 ๐ข๐๐ฃ๐ช๐ฉ๐๐จ
How to lower your ACOS down to 3% while maintaining ROAS 27% ?
Case-study to control ACOS in high CPC / Cut-throat niches.
๐๐๐๐๐๐ฃ๐ ๐ฉ๐๐ข๐ = 5 ๐ข๐๐ฃ๐ช๐ฉ๐๐จ
Ever faced the heat from fierce competition in your niche & have no breathing room?
Follow these Tips to make your lives easier and your accounts more profitable:
โ Where avg CPC on TOS > Profit.
โ Reducing TOS% results in dropped ranks.
Follow these Tips to make your lives easier and your accounts more profitable:
โ Where avg CPC on TOS > Profit.
โ Reducing TOS% results in dropped ranks.
What I did:
โ Reduced daily budget on High SV Keyword campaigns with high TOS placement to improve TACOS.
Now the Sales velocity got low, so we had to cover it up with something.
Solution?
โ Reduced daily budget on High SV Keyword campaigns with high TOS placement to improve TACOS.
Now the Sales velocity got low, so we had to cover it up with something.
Solution?
โ
Ran Auto-modifier campaigns with very low Bids to get low-SV & relevant keywords (at $0.2)
โ Negated all non-converting Search terms from STR before creating campaign to keep ACOS low right from the start.
โ Negated all non-converting Search terms from STR before creating campaign to keep ACOS low right from the start.
โ
Analyzed Search Terms after a week & made new Exact campaigns to improve Organic ranks on converting Keywords.
โ Since the relevancy is high & search volumes are low for these keywords, thereโs a high chance that your Ranks will jump into Top-10 quickly.
โ Since the relevancy is high & search volumes are low for these keywords, thereโs a high chance that your Ranks will jump into Top-10 quickly.
โ
๐๐๐ซ๐๐ง ๐ฅ๐๐ช๐จ๐ ๐ ๐๐ฎ๐ฌ๐ค๐ง๐๐จ ๐๐ฃ ๐ผ๐ช๐ฉ๐ค ๐พ๐๐ข๐ฅ๐๐๐๐ฃ:
Wait for the Exact campaign to start performing and once your ranks are stable, start shifting focus from Auto to Exact by lowering bids from Auto & increasing in Exact.
Wait for the Exact campaign to start performing and once your ranks are stable, start shifting focus from Auto to Exact by lowering bids from Auto & increasing in Exact.
โ
You have built a data history and you don't want to lose history on Amazon.
๐๐๐จ๐ช๐ก๐ฉ:
โ Lowered CPCs
โ Overall Sales velocity Increased by 7%
โ ACOS improved by 15%
โ Main Focus was to lower TACOS & not sales since we make more profit from other products in the Portfolio.
PPC is all about testing. So keep testing & keep improving.
#ppc #Amazon
โ Lowered CPCs
โ Overall Sales velocity Increased by 7%
โ ACOS improved by 15%
โ Main Focus was to lower TACOS & not sales since we make more profit from other products in the Portfolio.
PPC is all about testing. So keep testing & keep improving.
#ppc #Amazon
If you like such content, do give it a RT.
And for more such content, drop me a follow @maheenEcommerce to become a part of my community and learn more from my threads.
#Amazon #ecommerce #maheenecommerce #virtualassistant #EcommerceTips #letsconnect
And for more such content, drop me a follow @maheenEcommerce to become a part of my community and learn more from my threads.
#Amazon #ecommerce #maheenecommerce #virtualassistant #EcommerceTips #letsconnect
https://twitter.com/maheenEcommerce/status/1555132192937746434?t=UuIfl5PICS03hD1EOlE33Q&s=19
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