Thread by @BowTiedMando

#SEO factors to consider:
1. Crawlability
2. High-quality content
3. Backlinks
4. User experience
5. Page speed
6. Rich content like photos & video
7. Effective keyword targeting
8. Content syndication
9. Sitemaps
10. Structured data
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1. Crawlability — if your site is set to noindex, Google won't index it.

Ensure that your website structure is set so that all pieces of content are within 3 clicks of the homepage.

Submit URLs to Search Console using the "inspect UIRL" tool.

2. High-quality content answers the user query entirely. Users should be able to learn everything they need to know about your topic without ever leaving your site.

Short paragraphs, 1-2 sentences max. Use bullet points, bold important key terms, focus on mobile device reading.

3. Backlinks are important. Reach out to relevant sites in your niche, guest post, and use HARO.

Focus on good links only, no PBNs or spammy stuff.

4. UX. Use hotjar or clarity to measure UX. Unbounce has a great collection of UX-optimized landing pages. Focus on mobile. Focus on site navigation.

Copy the format of highly valued authority sites like @BowTiedTetra shares on his substack.

5. Page speed. Use web.dev to measure your page experience — and monitor pages in Search Console. Use your host's caching tools and a CDN — nitropack.io is great. Tune it to get a 90+.

Losers measure page speed on GTMetrix.

6. Use rich content like photos & video to break up the text. Use my YouTube SEO hack thread.

Also use quotes, bullet points, bolded text — everything should flow naturally and catch the eye from paragraph to paragraph. Users should spend more time on page than competitors.

7. Effective keyword targeting means using each target keyword once on your site. Interlink content in topic clusters.

Focus on keywords your domain can actually rank for. If new, KD should be less than 15. Traffic maybe 100-200 searches/m.

8. Syndicate content on social: Facebook, LinkedIn, TikTok, Instagram. Need thumbs? Use the Adobe Express thumbnail creator. It kicks ass and it's free.

Use jasper.ai to write your social copy.

9. Generate sitemaps. I use RankMath — and then submit them to Google Search Console. Generate a page, post, category, image, and video sitemap. Use a sitemap index.

10. Use structured data. RankMath has a good basic tool. If you're a local business, build it manually — use schema.org validator and copy folks in your niche. Add microdata.

Use a table of contents plugin on your blog.

— looking to crush the competition with #SEO and #PPC? Follow @BowTiedMando for tips and tricks and occasionally politically incorrect brain droppings.