KPOP4PLANET received 10,867 K-Pop fans sign a petition asking for ‘greener’ and sustainable k-pop.
On the 3rd of August @jypnation@followjyp@jyp_edm released their first ever ESG. And it’s actually the first Korean Label's #ESG to ever exist! 😱
ESG is short for Environmental, social, and governance and is criteria used to screen investments based on corporate policies and to encourage companies to act responsibly. #ClimateAction
JYP writes a few points for the Environmental side which includes:
🔌 JYP has reduce power use reached 14% compared to 2020
💡JYP commitment to using 100% renewable energy sources!
♻️ and currently brainstorming ideas for sustainable albums to replace CDs..
JYP said they might replace CDs, some fans are disappointed said that there's other way we can still protecting earth and have physical album. Changing the systems for fansigns so fans don't need to buy a lot — or using recycled material?
What is 'green album' idea for you? 👀
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